47 comments
I was recently critiquing a person’s article, and something struck me. This article had everything going for it…in theory. It was on a great topic that would be interesting to the reader. The problem was, once you started reading, it was clear that the article was generic. It was a general dabbling into the subject and not the in-depth article the title promised. Of course, the average reader would click away from the article right away and never come back to the site. To help you avoid this mistake, I’m going to give you a sure-fire way to determine if […]

Fight Generic Content: How to Create Interesting Posts   Recently updated !


Three Tasks To Outsource
Want your business to be more efficient? Why not consider outsourcing some of your tasks to virtual staff? Not only does it mean that you don’t have to manage a hundred and one jobs in-house, but it also ensures each area is up to date on the law and being performed to the highest standard. Chances are, you’ve already considered outsourcing jobs such as payroll, HR and fulfillment to make things easier for yourself, but there are quite a few other tasks to you could have taken care of that you might not have thought of. Here are just a […]

Simplifying Your Startup: Three Tasks To Outsource (That You Probably Hadn’t Considered!)


Social media post ideas 36 comments
At a loss for social media post ideas? Well, this infographic has you covered. All you need to do is fill in the blank with information that will make the post pertinent to your industry. Absolutely fool proof! Feel free to share this post. Embedding code is below.   Use this code to embed this infographic on your site: <iframe width=”891″ height=”2683″ frameborder=”0″ scrolling=”no” style=”overflow-y:hidden;” src=”http://www.easel.ly/index/embedFrame/easel/2225792″></iframe>

Infographic: Social Media Post Idea Templates



Multitasking at work ruins productivity. 59 comments
Multitasking fails us, big time. It decreases our productivity, lowers our IQs, and shrinks our brains, according to acclaimed researchers and neuroscientists around the world. The solution? A simple yet revolutionary concept: singletasking. Multitasking is Out We are a stressed-out culture of multitaskers. With too much to do in too little time, we fruitlessly attempt to accomplish more by doing several things at once. Here’s a good NPR story about how multitasking is doing us wrong. What would happen if we tried something different? The Alternative to Multitasking Devora Zack, CEO of Only Connect Consulting, Inc., has a book called, “Singletasking: […]

Forget Multitasking! Increase Productivity with These 5 Tips


social media accounts 7 comments
Keeping up with various social media accounts can be a pain when you have a business to run. If you’re like me, you have a Facebook, Twitter, LinkedIn and Instagram account. You know you are supposed to post regularly to get the most benefit from each site, but who has the time, am I right? Well, the best way to solve your problem is to automate your social media accounts. It’s easy to spend big bucks on social media automation, but I’ve tried and rounded up the best free options for you. Klout Cost: Free Works with: Facebook, Twitter, Instagram, Blogger, […]

How to Automate Your Social Media Accounts for Free


what is in quality content 1 comment
If you’ve read anything about content marketing lately, you’ve probably seen it: article after article proclaiming that the new SEO tactic is filling your site with content that your readers will love. They are 100% right, but what is high-quality content? You probably think you’ve been posting quality content all along. It may not be stellar, but you think that it does the job, right? The problem is you need to be more than adequate to secure a spot in search engine results. Even more important than SEO, you want people to share your articles and blog posts. You don’t […]

How Do You Create High-Quality Content?



Twitter tips 55 comments
  Can we chat? I want to talk about something that I have been seeing a lot on Twitter: Follow Baiting. (Yes, I coined that term and yes, you can use it.) It’s when: You follow someone Wait until they follow you Then unfollow that person What is the purpose of this? When nice people see that someone is following, they usually follow back. There are people out there that have learned how to exploit nice people. These people believe that if your following number is much lower than your follower number you look like an expert with, well, a […]

Follow Baiting: The Great Lie of Twitter


seminar for your business
Pixabay Positioning yourself as an expert and finding new clients are two things that are very important in the world of freelancing and small business. In fact, they are two things that feed on each other. The more expert you seem, the more clients you get, and the more clients you get, the more expert you seem! But is there a way you can kill two birds with one stone, here? Well, there are several ways of bringing attention to yourself in a way that shows your expertise. Blogs are one of the most popular and effective ways of doing […]

Be the Expert! Hold a Seminar for Your Business


55 comments
I get a lot of email newsletters, PR emails, special offers, blog alerts…you name it, my email is full of it. I like to keep up-to-date on what others are doing in my industry. To be able write for my clients, I need to stay in-the-know about what’s happening in other industries, too. So, when it comes to email subject lines I’ve seen them all. (Plus, in my almost two decades of copywriting, I’ve written my fair share.) Let me tell you something: a bunch of you guys are doing it all wrong. Let’s look at some examples and I’ll […]

5 Examples of Awful and Awesome Email Subject Lines…and Maybe a Few Shades of Grey



freelance life
Although it’s indicative of an easy life for a lot of people, the freelancer lifestyle is not always what it seems. Now, being a freelancer is, for all intents and purposes, running a one-person business. You should treat yourself as a commodity. This is how you’ll make progress, but we’ve all hit those snags where we’re on the brink of giving up and getting a “proper” job. This is why you should never do that… Pexels The Freedom… It’s not just the waking up whenever you want, there’s a greater sense of control over your life. This is why so many […]

Putting The “Free” In “Freelancing”


pretty office for freelancers
How we perceive ourselves is often how our clients end up perceiving us. If we’re slow to respond, too light hearted in our emails, and so on, then we’ll probably get tagged as ‘unprofessional,’ and once that happens, it’s hard to come back. If you’re serious about being taken seriously, then you need to carve out a home office that is serious and professional. No more winging it from wherever you happen to be: now’s the time to step up. Source: Pexels.com A Work Only Space The spare room that doubles up as your office/general storage unit for your family’s […]

If You’re a Professional, You Need a Professional Office


social media marketing
Guest post Social media marketing is really effective if used the right way. Considering the number of people getting information online, it is easier for you to reach out to them by using social media. It is important to note that not everyone can be reached online. There are those who are willing to read your ads while others would simply ignore you. You should find a way to listen to them and gradually engage with them. Make them feel like you are interested in addressing their needs. Respond to their questions. Leave comments when they say something good about […]

9 Awesome Tips To Improve Social Marketing



Business tips for freelance writers
Image source Becoming an independent freelancer can be a pretty bold step to take, but transitioning from freelancer to business owner is a much bigger one. It creates a shift in your responsibilities, your needs and how you operate. The challenges change and become bigger, but they are so worth taking on because a being a freelance copywriter compared to being the managing director of an agency has huge rewards. The most complex part of the process is knowing how. That is why I have come up with a list of steps you can proactively take to make the shift from self-employed […]

Leap Of Faith: From Freelancer To Managing Director


social media
With the huge increase of users on social media, there is no surprise that so many more business and online ventures are turning to this as a form of marketing. As a freelance writer, it’s important that you build a successful online presence through some of the major players on social media, to help build your success.    You Get Better Coverage on Search Engine Results Social media plays a huge part in your SEO when it comes to your website and online presence. Search engine optimization is the best way to ensure that you have visibility in what can […]

Popular Benefits Of Social Media Marketing


running a small business
Pic Something that freelance writers and other similar professionals know is that they need to think of themselves as a fully-fledged business in order to succeed. If you are a freelance writer, and you have not yet got to the point of thinking of yourself in this way, you might want to ask yourself what it is that’s stopping you. No matter what, you need to ensure that you are doing everything you can to take yourself seriously. Fortunately, there are a number of ways to make sure that that is the case. Let’s have a look at how you […]

Taking Yourself Seriously As a One-Person Business



app ideas for your business
There is going to be a point during your startup career when you are going to have to look to other options. This may be to save money, to save time or to save on resources and staffing – all of which come at an extra cost which is hard to cover. When you are first starting out, expenses need to be reigned in in order to hold in reserve for when times get bad (don’t worry; almost everybody has this blip). The solution to this? Outsourcing. Do You Need to Outsource? You don’t actually have to outsource in some cases. […]

The Outsourcing Solution For Startups


small business
Small businesses are becoming more and more popular due to how easy it is to set one up. All you really need is an address, a website, some employees and an idea. Though the idea part can be tricky, the other parts are relatively simple. But, this article will focus on employees. More specifically, we’ll be talking about how you can hire and keep employees, even though you’re just a small at-home business. So whether you’re a blog owner, designer or just a small-time business owner, here are a couple of ways to keep your employees happy. Image Source Advertise […]

How to Keep Small Business Employees Happy


ecommerce tips
Want to boost your sales, drive traffic to your site and engage in a more meaningful way with your customers? The answer is no longer confined to the web. The smart companies are spreading their wings and heading back down to earth. Market leaders in retail such as Amazon, Warby Parker and Bonobos are investing in bricks and mortar and reaping the benefits. There is no reason why service industries, such as my own beloved freelance writing sector, could not follow suit by introducing some physical products into the mix. Image The online virtual high street is crowded and hugely […]

5 Essential Steps To Move Your Ecommerce Enterprise Onto The High Street



business help
From time to time your business may not be as shipshape as you want and need it to be. But just because it isn’t in the condition you want it to be in right now, it doesn’t mean it can’t be in that desired condition in the future. Image source There are a number of ways to get your business in shipshape condition — one way is to ask for help. Accountant The first person you should ask to help you is an accountant. You could bring in an in-house accountant that will help you not only in the present […]

How to Get Your Business Shipshape Again


how to start a virtual business 1 comment
20 years ago, around the time I started my freelance writing business, virtual businesses didn’t exist. Today they make up one of the fastest growing industries in the world. For freelancers, bloggers and entrepreneurs, virtual businesses make starting out easier and more affordable. They can also offer a stepping stone to launching a prosperous and profitable business. That being said, while some people only use virtual businesses as a stepping stone to launch their brick-and-mortar entrepreneurial careers, others are happy to keep their business virtual for the foreseeable future. Virtual businesses are much cheaper to run as there are few overhead […]

The Ins & Outs Of Launching A Virtual Content Creation Service


how to get more clients
Freelancing full time is an interesting gig, as this blog often proves. Not only are you a wordsmith responsible for relevant and interesting posts, but you also have room for flair, provided your piece fits within the requirements of your client. The life of a freelancer can’t be explained by spreadsheets or sales quotas. It’s very much a personal affair, and every freelancer is different. Your home office should follow suit and be functional, yet sport your own stamp of personality that best helps you work. There are many likely office additions that you’ve never considered before, that could make […]

Your Freelance Career Will Benefit From These Brilliant Office Additions



app ideas for your business
There is no denying that owners of retail businesses are often trying to find innovative new ways of enticing customers to their stores. They might come up with some quirky promotions, for example. Or they might hold competitions for people to win a valuable prize if they do something like take a selfie with a particular product. While many of those ideas work to some degree, business leaders are still thinking of better ways to draw more folks into their stores and to ultimately spend money with them. Given that many of us own a smartphone of some description, it […]

4 Retail Business App Ideas to Help Your Business Grow


getting more clients as a freelance writer
  Working from home is the dream for many. No long commute or having to rush out of the door in the morning, no boss micromanaging you or bitchy colleagues to deal with. Instead, you can work from the comfort of your home office, working on your own terms. There are a few different avenues you can take as a writer. Ideally, you will have your fingers in a number of pies, which will give you a more stable and reliable income. Here are a few ventures you could pursue. Blogging If you’re a keen writer, chances are you already […]

How Can I Make Money With My Writing Skill?


good customer service
When you run a small company, it’s essential to be aware of the risks of potential disasters that could put you out of business. It’s hard enough to make a new venture successful in a fiercely competitive marketplace without having to try and recover from setbacks. If you’re a small business owner (freelance writers, I’m looking at you!), here’s everything you need to stay on track. Keeping Your Business Premises Safe You’ve invested blood, sweat and tears and a whole heap of cash. The last thing you want is to lose everything to opportunistic thieves. Whether you run an office […]

Small Business Solutions: Everything You Need to Stay on Track



linkedin
  A job as a freelance writer sounds like the ultimate career. Freelancers, to some extent, are the boss and don’t have to listen to others. Plus, the role is flexible, which allows the average person a healthy work to life balance. Then, there is the fact that you get to work from home while in pajamas drinking a cup of coffee. Of course, there is no sick pay or job security, but that all seems insignificant in the moment. After all, you’re living the dream, right? As a freelancer, you know that everything isn’t always as it seems to […]

How To Get Writing Jobs To Come To You


how to get paid for writing
Working freelance is tough. Not only do you have to keep yourself organised and motivated, but you also have to make sure that you promote and market yourself. If you’ve decided to give up your 9 to 5 job and take up a more flexible freelance life, here are a few tips on how to promote yourself and get good work. Consider The Publications You’re Pitching For First of all, chances are you’re sending off all sorts of pitches to different editors and publications. Don’t do that. It’s important to make sure that you’re sending the right ideas to the right […]

How To Get More Work as a Freelance Writer


As a freelancer, you are no doubt be used to working for yourself, but as your workload starts to grow, you’ll soon have to make the decision to form a company and hire employees to help you out. Transitioning from a freelancer to an entrepreneur might seem like a scary prospect to some people. However, it proves that you have a good head for business and your customers buy from you because you know what you’re doing! If you’re a freelancer and are at the point where you need to become incorporated, you might be wondering how best to transition to […]

Transitioning From Freelancer To Entrepreneur



pretty home office
There’s a lot to be said for entrepreneurship. A lot has been said, most of extolling the many admirable traits of those who dedicate their life to challenging themselves and pushing the world in any large or small way. Yet while there are many great reasons why going at it alone is worthwhile, there are a number of lesser talked about pitfalls than budding Richard Branson’s should be aware. Here are four of them and some guidance on how they can be overcome. Source: Pexels.com It’s Hard Work We’re hoping it won’t come as any great shock to you that being […]

4 Pitfalls of Being An Entrepreneur…and How to Overcome Them


freelance life balance
There is no doubt about it; being a freelancer is stressful. You have no job security and you have to constantly be on your toes just to make enough money to stay afloat. However, there are good things about being a freelance worker too. For example, when you work for yourself, you can run your own schedule and make your own decisions. You don’t have to be subservient to someone else. That can only be positive, but if the pressures and stress of freelance life are getting you down, here’s how to beat them and get back on track. Closely […]

Freelance Pressures Getting You Down? Here’s How to Change That


branding your business
Freelancing as a writer is a completely valid way of working and can make a fulfilling lifelong career, especially for those who don’t like the constraints of more traditional setups. However, there’s no doubt that freelancers face some resistance from clients who might otherwise jump at their services. The trick might be to frame yourself as a professional business, rather than a professional individual. Link Brand Like a Pro The first thing to do is to make sure that no part of your branding says anything about you besides “professional.” When you’re working on all your marketing content by yourself, […]

From Tiny Freelancer To Professional Outfit