Easy as pie! That is how most people regard starting up and running a business online. Of course, the reality of the situation tends to be a tad more complicated than that. In fact, there are some things you'll need to get right if you want your online business to not only survive but thrive over the long term.

An internet connection 

OK, so having a reliable internet connection when you run an online business is pretty obvious! Of course, many online business owners prioritize low overheads above paying out for a reliable internet connection. The problem is they risk not being able to get online to talk to customers, or do client work, and put the success of their company in peril. 

Protection from security risks 

Next, if your business primarily operates online, it is essential that it is protected from any security risks. In fact, you will need to ensure that you safeguard your customers' information in line with the GDPR rules, and block any threats from entering your network too. Oh, and don't forget that you will need to ensure you can access your business remotely in a safe way as well. You can visit charlesit.com and site like them to find out more about getting a managed security solution.

A great online reputation 

When trading solely online, as the post at mention.com suggests, your online reputation is essential. After all, the vast majority of people will check reviews for a product or service before they even consider buying it. Of course, that means you need to do your best to ensure that any reviews you do get are glowing ones. 

Luckily, by offering a high level of customer service throughout your work with a client you can help to maximize your positive reviews. Even if you do get the occasional poor rating, it's not the end of the world.  Replying in a calm, helpful, and positive manner is a fantastic method to show that particular person you care about their experience with your business while also proving to other potential customers that you care as well, something that can help you to continue to win over custom online. 

A website that works for you 

Finally, when it comes to running a business online, your website is one of the most critical assets that you have. In fact, without a site that is well presented, clear to navigate, and easy to use, you will be limiting the possible success of your online endeavor. 

Don't panic if you’re not a coding wizard, though, as there are plenty of specialists out there that can create an effective and attractive website for you. If you don’t want to hire someone, SquareSpace sites are easy to set up and run (and inexpensive). That’s what I use.