Words hold a lot of power in any context, but they can be especially important when it comes to writing about politics. Words can be used to inspire people, to manipulate people, and to stir all kinds of emotions. People in politics choose their words carefully, whether they're giving a speech or creating a campaign poster. Even when it seems like they're not being deliberate with their words, they often are. We as writers need to be just as deliberate, but we also need to offer fair unbiased reporting (unless you’re writing an opinion piece, of course). Here’s some things to watch out for when gathering information for your articles, news pieces and blogs.

Key Political Words and Phrases

One interesting thing to consider is the power that certain words have in politics. Some words are generally viewed positively, and others are seen more negatively, and politicians use this to their advantage. For example, a Pew Research Center 2010 survey revealed that 89% of Americans view the phrase "family values" positively, while 59% viewed "socialism" in a negative light.

Words Shaping the Truth

Words can be used in politics to shape the truth. You're sure to have heard a lot of talk of fake news in recent years, making people doubt what is and isn't true. Words are used in politics in a similar way to how they're used in marketing, to encourage people to think certain things and respond in particular ways.

The Use of Propaganda

Propaganda has been used in politics to influence a range of social issues throughout history. A smart use of words can create propaganda that has the desired effect upon society, ranging from voting for a particular party to joining in with the war effort. Just a few words can make a big difference, especially when combined with compelling visuals.

Here’s a look at propaganda through history: