Guest post by Emily Lamp

Given that nearly all content begins with written words, it won’t matter what kind of web content you generate. But the truth is that you can benefit from observing how professional writers go about their work. The biggest struggle for many content marketers is finding a way to create enough content while at the same time ensuring its high-quality content.

This is something that all professional writers have to deal with on a day-to-day basis. The following is a look at how to organize your website content ideas.

Begin with the Sitemap

We have already established that content writing isn’t a piece of cake. It’s the reason why you need to be organized. Failure to organize your writing will cause the writing task to feel overwhelming. For this reason, you need to take a step by step approach when writing content for your website.

You can start by opening a Word or Google document featuring an outline. Then take a step back and inhale deeply. You can simplify the whole process by using readily available tools. Look for tools that will enable you to set up a map as you continue to supplement the content that you will eventually want to display.

Create an Outline for Each Page

A good sitemap ought to have an outline for all the content to appear on the website. Garner a general idea of the kind of structure that you need. Start by organizing this first. You can use an excel spreadsheet to help you organize all the ideas that you have generated so far, and will continue to generate.

Go back to the sitemap created above and start jotting down the main points, which will include the top-level navigation for the website. Using a programming language like C# to read excel spreadsheet will make it easier for you to continue drilling down all the individual pages. For instance, in the Services section, you will need to have numerous pages about each service.

Ensure that the outline gets to capture all the key components of the pages you intend to write. This kind of organization enables you to not only organize words, but also determine the images that you have to start collecting, the CTAs to use, and any other items you may want to capture.

Start Writing the Copies

Having developed an outline, you can now start writing content for your website. Now put your thinking cap on, grab your thesaurus and start crafting your copies.

If you always find it hard for you to tackle the writing aspect, you are in luck, as the work that was done earlier will help smoothen things for you. 

At this juncture, you have already done most of the work, and you can always opt to let another team member handle the creative aspect. All you need to do is hand them the notes you prepared in the second step.

Polish and Refine the Content Created for the Website

At this point, you have already created the content for the site, and all that is left is to refine it. Refining will involve checking the spacing, font size, adding images, and using a spell checker to look for grammar and spelling errors. Ensure that the work looks perfect before publishing it for the world to read and view.

Conclusion

It becomes easier to create content for your website when you are properly organized. The good news is that there are tools such as excel that have been designed specifically for this purpose. You need to utilize these tools whenever you’re writing new website content to ensure that you don’t get stuck midway. And always remember to proofread your work before publishing it.

About the Author

Emily Lamp is a professional writer, working closely with many aspiring thinkers and entrepreneurs from various companies. She is also interested in technology, business growth and self-improvement.