How to Make Your Social Media Stand Out
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If you are running a small business (like freelance writing!) or if you have a brand that you are trying to get noticed, social media is one of the best ways to go about achieving that. Social media is the number one marketing tool for several reasons. The first reason is that it is free. Other reasons are that people are on social media all day and with easy-to-use tools, you can create and post content that looks professional.
With so many ways to create a world of your choosing to share with your followers, here are a few ways you can make your social media pop in order to engage your audience and court new followers.
Match Your Story to Your Post
Because of algorithms, your posts may not show up on people’s timelines consistently. You may pop up here and there, but not always. The same goes for your story. Your story may come to the front of someone’s feed, or it may get lost in the back. The best way to stay front and center is to match your story to your post.
When your post comes up, you can add a comment to check out your story. With similar content, your followers will get a double dose of your brand. Once both story and post are looked at, both will start to come to the forefront of your followers’ feeds. This is a certified way to ensure that your content will not be missed and all of your posts will be seen.
Add Music to Your Story
A lot of people will simply scroll through people’s stories and not think twice about what they are looking at. A lot of times, we just breeze through to see if anything catches our eye. When it does, we will stop and take a look and then resume our constant scrolling. What you need to do is find something that is going to be eye-catching so that your followers will stop and take notice.
When you learn how to add music to Instagram story feeds, you will create a professional and fun story for people to see. As they are zoom scrolling through everything, the music will play and that will cause a follower to stop and take notice. The music will be a nice touch to the story, and the song will have a direct correlation to the content you are posting, which is fun and may cause a few laughs or smiles.
Use the Proper Hashtags
When you use hashtags effectively, your content will reach a broader audience. When you are using Instagram, for example, you can follow certain hashtags, and content using those hashtags will appear on your search pages. When you cleverly use hashtags in your post, even if a person doesn’t follow you, you will show up on their app.
You will have the opportunity to reach millions of extra people with this method, and your professional looking and fun content will make people want to follow as they see how what you are producing is worth their time.
Know Your Light
When posting photos or videos, make them look as polished as possible. Don’t be afraid to get in there and use great lighting and great staging to make your products, yourself, or your brand really stand out. If you make your content look shabby, people will think what you produce and what you do is also shabby.
Your social media is your calling card. Make sure it looks good. Everything you put your name on is a reflection of you and your passion, so teach the world how to treat your product and how to perceive you in a world that is already oversaturated with content.
Be Consistent
A lot of the more popular social media sites are all successful because they are consistent when it comes to producing great content. Followers know that when they visit this person’s page they are going to be entertained, they are going to learn new and important information, or they are going to have access to great products that are held at and meet a high standard.
Be one of the people that keeps their standards high. Be one of those social media pages that brings something new and fresh to a person’s day and a person’s feed. So many people follow pages that are popular one minute and gone the next and they are completely forgotten. Be a page that people wonder about and go searching for.
