5 Essential Blog Writing Tips for a Bumper 2022
Blog writing isn't a challenging thing to take up, but you need to practice to get better. Anyone can write anything, that's true, but blogs are a different breed of animal. Most notably, there is a vast amount of competition. But with the right blog writing tips for 2022, you can increase your chances of ranking higher for relative search engine queries against the 600 million other blogs!
Blasted Media
Depending on your article style or type, managing content using headings isn't always necessary. However, it would help if you always broke up the text. Paragraphs are a classic way of positioning your writing, but large pieces will disengage your readers. Images and videos are excellent for keeping engagement high. Fortunately, it's easier than ever to embed pics and TikTok videos of your pet doing silly things. Most CMS systems like WordPress make this effortless. Just, in this instance, make sure you are writing about your cat, dog, or capybara.
The Right Person
When it comes to writing blogs, it's all about perspective. It would be best to write blogs for the intended audience and not for yourself. Therefore, it's always best practice to write in the second person. This means addressing the reader directly using terms like "you, your and yours" rather than first-person terms like "I, my, and mine." Writing blog posts in the second-person narrative helps the reader feel engaged and included in the content. In short, aim to help readers feel like your text relates to them directly and they are a part of the action.
SEO 101
When you begin blogging, you eventually hear the term "SEO." But you might not know precisely what this is. Search Engine Optimization was once uttered in hushed tones between IT and web content experts. However, in the 21st Century, SEO is easier than ever. It's basically how a website relates content relevance and links. As a result, your website's posts and pages can become easier to find, more relevant, and more popular for people searching for stuff. As a result, search engines rank your content higher based on a specific search term.
Another Kind of Break Up
Sitting at a screen and reading long paragraphs can be challenging for many. Screens on devices like smartphones and PC monitors can cause eye strain. Additionally, you may become bored and disengaged by large chunks of text. Fortunately, you can keep your readers engaged by breaking up text. Bullet points are an excellent way of breaking down information into easily digestible pieces. However, it would help if you used headings to separate different parts of your articles. Further, you can use sub-headings to break down larger texts within the same context.
Digital Tools
Even writers with an English degree and a job at the New York Times need a little help from time to time. You probably don't have a degree in a language. You probably don't write for prestigious newspapers if you are beginning your own blog. So, poorly written content in terms of grammar will hurt your SEO score. And it will put readers off. But don't worry, as there are many tools you can use. Grammarly is an excellent all-rounder for checking your Flesch reading score, language variants, and metrics such as readability and engagement.
To Sum Up
Blog writing is a skill that anyone can do. But it takes time to master. Fortunately, you can get ahead of the competition by making text easier to read, including media and understanding SEO.
