Content and Copywriting

What is a Writer’s Platform?

With the competitiveness of web writing, a writer needs to really stick out from the pack. This is where a platform comes in handy. What is a platform? Well, it’s your branding, your signature style, your niche. When people say, “Gee, I need a XYZ writer,” the XYZ is the writer’s platform. It’s their specialty.
This is created by selling yourself with a certain label. This is going from writing about everything to something very specific.
Wait, doesn’t limiting yourself give you less job opportunities? Well, yes, but you also make more money. For example, I used to sell myself as a writer that could write anything. As I started to slowly focus on more specialized niches and I made more money. I went from making $5-$10 an hour to $30-$150 per hour with my writing.
Since I hate reading articles that tells you what something is without giving you the steps to make it your own, here’s how you start your brand:
Decide what your niche will be. Make sure it’s something you love to write about. Trust me, there’s someone willing to pay for your enthusiasm.
Join forums and groups that cater to that type of niche. This keeps you informed on latest trends and helps you network.
Put in your forum and email signatures that you are an XYZ writer.
Make your personal website reflect the change in your specialization.
Edit your resume to reflect your specialty
Look for work that needs your specific niche by googling niche-specific keywords.

I've been a DIY, lifestyle, tech and health writer for two decades. Dang, that makes me sound old...Anywhoo, feel free to follow me on Twitter. I'm @alinabradford. Real original handle, huh?

Leave a Reply

Your email address will not be published. Required fields are marked *

By submitting this form, you are consenting to receive marketing emails from: Alina Bradford, Plum St., Paris, TX, 75460, You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

This site uses Akismet to reduce spam. Learn how your comment data is processed.