Website Tips: Turn Your WWW Into WOW

In order to make money from your website there are some simple rules you need to follow. When it comes to the WWW – think What-Why-Who and have a plan.

  • Your website should load quickly. Watch out for memory intensive plugins or conflicting plugins that may cause it to slow or lag. This is one of the quickest ways to send your customers packing.
  • Security from hackers is important.  Fortunately these days, most hosts will do automatic backups for you (although you should always keep a fairly up-to-date backup of your site offline). Additionally never pick a web host that doesn’t have 24/7 live support. If or when things go bad, you will want their help immediately.
  • Always use a .com.  And unless there really is no alternative don’t use a dash or hyphen in between the words in a domain name. You want to make your address as easy to remember as possible.
  • Build an email list from day one. Simple rule, but easily one of the most important.
  • Facebook, Twitter & Pinterest. The key here is to pick one and dominate it, stop trying to do all three.  Alternatively, hire someone to look after your social media marketing and make them responsible for the outcome.
  • Don’t focus on one traffic source. Google, social media, email marketing, podcasts/videos and infographics are all important.
  • What you focus on is what you get. So if you want money, focus on it! Always be aware of your finances . Check that the payments you expect to receive are arriving in your bank account at the correct time.
  • Consistency is key when publishing content. Daily, weekly, monthly, you choose how often to post and stick to it.
  • Make it easy for people to contact you. What is more, be open to some criticism or less than positive comments about your website. It happens that some comments will come from generally negative people, but the overall experience is that people want to help. Never retaliate to comments or emails!
  • Regularly ask yourself a question. If, in 10 years (5 years, 1 year, or even 6 months), you were to look back at your actions today what would you change? Do that.
  • Pay Your Way. There is an increasing trend that the people who make the most money online: they buy a high percentage of their traffic (pay for advertisements). Basically, they have learned additional skills based on lead generation and adwords. If you are not also learning these skills, you could be missing out.
  • Invest in the future. Don’t presume what you are doing right now will be working in years to come. Keep innovating & educating.
  • Keep It Legal. Always have a written and signed agreement with any of your partners  or joint ventures. People will rip you off for less money than you would imagine. Greed is a crazy thing.
  • Don’t be afraid of highly competitive niche! The reason they are competitive is because there is money in that niche!
  • Keep moving forward. Never give up. The biggest difference between success and failure is giving up or trudging forward.
  • Surround yourself with successful people. 

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