Attention Getting Tips for Your Brand from 3 Experts 33 comments


There are a bunch of ways to get eyes on your business' brand.

There are a bunch of ways to get eyes on your business’ brand.

My goal is to get eyes on my client’s brand. I got to wondering how other marketers do the same. So, I sent out a call to people in the industry for their best tips. Here are some great lessons from three experts.

Get Shocking

This is the very first response I got:

Subject: I STOLE YOUR DOG

Alina,

I didn’t really steal your dog. In fact I don’t even know if you have a dog. But I did see your post on Profnet about getting the attention of people for your blog, website or marketing purposes and I felt that this use of a subject line (which is what I do for all reporters and publications, though usually not with stolen dogs) is a perfect example of my approach to getting your attention and that of our target audiences.

Shock them. Then tell them you’re pitch. We have garnered a large number of articles in publications using this method. My favorite subject line is – PRINTER INK IS MADE FROM UNICORN HORNS or some variant of this.

My favorite subject line is - PRINTER INK IS MADE FROM UNICORN HORNS or some variant of this Click To Tweet

Let me know if you would like to learn more about my guerrilla marketing tactics and I will expound.

Have a nice day. And cuddle your dog for me if you have one.

– Al

Al Ruggie, Public Relations Director

Go Local

Elizabeth had a different approach:

I’ve published ebooks for more than 30 authors and I have extensive knowledge and experience in building and selling a business from the ground up. As an author, the best strategy I’ve used to build a following was the simple idea of starting local. I created my Facebook profile initially unsure if anyone from my home town would even remember me, as it had been years since my last visit. It only took a few weeks before the word got out of my new memoir, Long Blue Line, which is based on my teen/young adult experience growing up in South Lake Tahoe, CA.

I began getting several friend requests and I quickly built a solid fan-base to begin my career as an author. Now that I’ve reflected back and thought about why it was so easy to build my following, I’ve come up with a couple of theories:

  • People need to have the ability to relate. Whether it be relating to a book, article, product or service, if the person feels a sense of belonging they’re much more likely to take an active interest.
  • It only takes a few good followers to help get the ball rolling. I always make sure to respond to every message that I get from my fans. This aids in the word of mouth strategy. If you can get just a few people to actually talk about your product, you’re going to be at an immediate advantage.

-Elizabeth McNew, (author of Long Blue Line and Digital Publishing,National E-Book Association Founder), featured on BellaOnline, Tekk3.com, and Flippa.com to name a few.

Build Relationships

You don't have to give them a hug, but relationships build long-term results.

You don’t have to give them a hug, but relationships build long-term results.

After numerous years working (and teaching) integrated marketing communications (IMC), Bonnie Harris, founder of Wax Marketing, Inc., says one of her top tips for generating long-term interest is:

“Find out who the influencers are within your genre and build authentic relationships with them. Follow them on Twitter and other networks. Curate their articles, retweet their tweets, comment on their blog posts and interact with them whenever an opportunity arises. Do this in a thoughtful manner with smart commentary. The attention you generate from these interactions can lead to substantial promotion of your own blog/site or company, and links back to your content. This tactic works better than any ‘get followers fast’ type scheme and it lasts.”

Do you have any tips? Do share! Leave a comment below!


About Alina Bradford

I've been a DIY, lifestyle, tech and health writer for almost two decades. Dang, that makes me sound old...Anywhoo, feel free to follow me on Twitter. I'm @alinabradford. Real original handle, huh?


Don't be shy! Leave a tell me what you think!

33 thoughts on “Attention Getting Tips for Your Brand from 3 Experts

  • Legal

    We are a group of volunteers and starting a new scheme in our community. Your website offered us with valuable information to work on. You have done a formidable job and our entire community will be thankful to you.

  • Woman Lifestyle

    I have been browsing online more than three hours today, yet I never found any interesting article like yours. It is pretty worth enough for me. Personally, if all webmasters and bloggers made good content as you did, the internet will be much more useful than ever before.

  • The Science Corner

    I haven’t checked in here for some time because I thought it was getting boring, but the last several posts are great quality so I guess I’ll add you back to my everyday bloglist. You deserve it my friend 🙂

  • Healthy Life

    I like this site very much, Its a rattling nice position to read and find info . “Anger is a signal, and one worth listening to.” by Harriet Lerner.

  • technology

    Whats up very cool web site!! Man .. Beautiful .. Amazing .. I’ll bookmark your blog and take the feeds additionally¡KI’m glad to find numerous useful info here within the post, we’d like work out extra techniques on this regard, thanks for sharing. . . . . .

  • Home Improvement

    I will right away grasp your rss as I can’t find your email subscription link or newsletter service. Do you’ve any? Kindly let me realize so that I may just subscribe. Thanks.

  • Home Improvement

    I have learn some good stuff here. Certainly value bookmarking for revisiting. I surprise how a lot attempt you put to make such a fantastic informative site.

  • Home Improvement

    We’re a group of volunteers and starting a new scheme in our community. Your site provided us with valuable info to work on. You have done an impressive job and our entire community will be thankful to you.

  • Games

    I would like to thank you for the efforts you’ve put in writing this web site. I am hoping the same high-grade site post from you in the upcoming also. Actually your creative writing abilities has inspired me to get my own blog now. Really the blogging is spreading its wings rapidly. Your write up is a good example of it.

  • Women

    Awsome info and straight to the point. I am not sure if this is actually the best place to ask but do you guys have any thoughts on where to hire some professional writers? Thanks in advance 🙂

  • Home Improvement

    I have been browsing online more than 3 hours today, yet I never found any interesting article like yours. It is pretty worth enough for me. Personally, if all site owners and bloggers made good content as you did, the internet will be much more useful than ever before.

  • Home Improvement

    My spouse and i got very happy Ervin managed to finish off his researching using the ideas he acquired through the web site. It is now and again perplexing just to always be giving for free ideas that some others might have been making money from. And we all remember we’ve got the website owner to be grateful to for that. The entire explanations you’ve made, the simple site menu, the friendships you make it possible to foster – it’s everything astonishing, and it’s really making our son in addition to our family consider that this issue is amusing, and that’s quite mandatory. Many thanks for everything!

  • Health

    I take pleasure in, cause I found just what I used to be looking for. You have ended my 4 day lengthy hunt! God Bless you man. Have a nice day. Bye

  • Finance

    I have not checked in here for a while because I thought it was getting boring, but the last few posts are great quality so I guess I will add you back to my daily bloglist. You deserve it my friend 🙂

  • Finance

    I truly appreciate this post. I¡¦ve been looking everywhere for this! Thank goodness I found it on Bing. You’ve made my day! Thank you again

  • Business

    whoah this blog is magnificent i like reading your posts. Stay up the good paintings! You realize, lots of people are searching round for this info, you could aid them greatly.

  • Home Improvement Kitchen

    wonderful put up, very informative. I’m wondering why the other experts of this sector don’t notice this. You must proceed your writing. I am sure, you have a great readers’ base already!

  • Game

    I have fun with, lead to I found just what I was taking a look for. You have ended my 4 day lengthy hunt! God Bless you man. Have a great day. Bye

  • business

    Great goods from you, man. I have understand your stuff previous to and you’re just too fantastic. I actually like what you’ve acquired here, really like what you are saying and the way in which you say it. You make it enjoyable and you still care for to keep it sensible. I can’t wait to read much more from you. This is actually a wonderful web site.

  • Technology

    I have been browsing online more than 3 hours today, yet I never found any interesting article like yours. It’s pretty worth enough for me. In my opinion, if all site owners and bloggers made good content as you did, the net will be much more useful than ever before.

  • health and fitness

    Hiya, I am really glad I’ve found this info. Nowadays bloggers publish just about gossips and internet and this is really frustrating. A good blog with interesting content, this is what I need. Thanks for keeping this site, I’ll be visiting it. Do you do newsletters? Cant find it.

  • technology

    you are in reality a good webmaster. The website loading pace is amazing. It seems that you’re doing any unique trick. Moreover, The contents are masterpiece. you’ve done a wonderful activity in this subject!

  • Games

    Pretty nice post. I just stumbled upon your blog and wished to say that I’ve truly enjoyed surfing around your blog posts. After all I will be subscribing to your rss feed and I hope you write again soon!

  • Automotive

    I like what you guys are up too. Such smart work and reporting! Keep up the superb works guys I have incorporated you guys to my blogroll. I think it will improve the value of my web site 🙂

  • automotive

    Thank you for the good writeup. It in fact was a amusement account it. Look advanced to far added agreeable from you! However, how could we communicate?

  • Woman

    Wow, incredible blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your website is fantastic, let alone the content!

  • Health & Fitness

    I haven¡¦t checked in here for some time because I thought it was getting boring, but the last several posts are good quality so I guess I will add you back to my daily bloglist. You deserve it my friend 🙂

  • internet shopping

    Very nice post. I just stumbled upon your weblog and wanted to say that I’ve truly enjoyed surfing around your blog posts. After all I’ll be subscribing to your feed and I hope you write again soon!

  • Business & Finance

    I have been absent for some time, but now I remember why I used to love this site. Thank you, I will try and check back more often. How frequently you update your website?