• Content and Copywriting

    How Important Are Photos to Search Results?

    Share this...FacebookGoogle+TwitterLinkedin You’ve probably heard the old SEO tip that you should add photos to your articles because it will give the article more Google juice. The file name of the photo gives you an extra place to put a keyword and sometimes people search for images with certain names. I decided to check on the last part of that tip. How many people actually come to your site through an image search? According to my stats, out of 1,000 page views, only three of them came by image search. This information came to me via my art blog that almost only consists of images. I suspect a blog that…

  • Content and Copywriting

    How to Make Google AdWords Work for Your Writing Niche

    Share this...FacebookGoogle+TwitterLinkedin Don’t Let Google Advertising Confuse You I don’t know how many times I’ve read forum posts by web writers complaining that their niche is has horrible Google AdWords rates and that they’ll never make any money from residual sites. Bah! There is a science to turning any niche into a money maker. Here are my key SEO tips: Brainstorm keywords that relate to your niche. Take one of your keywords and plug it into Google AdWords’ keyword tool. Click on the button that says “Columns.” Click on the Estimated Avg. CPC option in the box that pops up and click “OK.” Now, instead of just seeing what the…