• punctuation tips
    Blogging,  Content and Copywriting

    Punctuation You Should Know: Apostrophes, Colons and Semicolons

    Share this...FacebookGoogle+TwitterLinkedinPunctuation marks play a very important role when it comes to written language. Just like pauses and intonation on spoken language, failure to include punctuation marks can change the entire message of a sentence, which makes using proper punctuation super important for writers. Let us discuss some of the important punctuation marks that we use on a daily basis. Apostrophes Ugg. From my close observation and research, this punctuation mark ranks among the most abused in the English language. Just check posters, adverts and various ads in your neighbourhood and you will agree on the same. Even though we encounter the use of the apostrophe in our daily lives,…

  • winter wellness tips
    Blogging,  Business,  Content and Copywriting

    10 Busted Myths to Keep Writers Well This Winter

    Share this...FacebookGoogle+TwitterLinkedinFreelance writers don’t get sick days and clients don’t care if you’re high on cough syrup. They just want their projects on time. That’s why it is important for writers to know how to keep themselves well this winter. There are endless winter health myths that we have heard from well intentioned grandparents and parents. They have become so ingrained in us that we take them as cold hard facts. Many of these myths have no more basis in reality than Santa Claus.  Of course, everyone wants to stay as healthy as possible during the frosty months. Here’s the facts from Board Certified NYC internist and gastroenterologist Dr. Niket Sonpal.…

  • Blogging,  Content and Copywriting

    50+ Mind-Blowing Spelling & Grammar Tricks to Improve Your Writing

    Share this...FacebookGoogle+TwitterLinkedinTop-notch writing skills are a necessity to make a living as a writer, of course. The English language is tricky business, however, and remembering all the rules can be hard. Never fear! This list of 50+ easy-to-remember tricks will help you improve your spelling and grammar, giving your writing skills the polish they need. Be sure to bookmark this page so you can come back to it! Passive or Active Voice Do you have a hard time figuring out the difference between passive and active voice? Try this trick: Add the phrase “by zombies” to the end. If it still makes sense, it’s passive voice. So “She was carried…

  • Blogging,  Content and Copywriting

    50+ of My Best Writing Tips

    Share this...FacebookGoogle+TwitterLinkedinIf you haven’t been to my Instagram page, you should.  I share all kinds of writing goodies there. Here are some of my best tips I’ve shared there.   View this post on Instagram   Casual Style Casual, friendly or informal style is basically how you’d talk to a friend. You would use second person or sometimes first person, and you would use slang, metaphors, jokes and contractions. Just how casual you can be depends on the website. For example, if you were writing for the New York Times style section, your level of casualness would be a little more laced up than if you were writing for BuzzFeed.…

  • Blogging is a wonderful thing. It has been a huge and influential step in the democratization of our media. It has empowered many to shake off the shackles of wage slavery and go into business for themselves, turning their blogs into a steady source of income. What’s more, a blog can be an extremely potent marketing tool for the nascent entrepreneur. It can humanize their brand by giving them a voice and allow them to share their insights, experience and advice. This not only builds value in their brand but engenders trust in prospects, helping to facilitate conversions. For freelancers it can promote awareness of the services they offer and showcase their talents to prospective clients. Image by Pixabay A blog can raise awareness of an important issue. It can help to promote a charitable cause. It can give a voice to the voiceless and enlightenment to the unenlightened. But in order for your blog to achieve it’s true potential, the right sets of eyes need to get in front of it. Here are some time honored ways in which bloggers of all shapes and sizes can ensure that their voice is heard by those who need to hear it the most. Get to know your SEO If you run a small business for which you blog, it’s likely that you’re familiar (at least in principle) with Search Engine Optimization. This means ensuring that your blog appears as highly on search engine rankings as possible to reach the people who are asking the questions to which you and / or your business provide answers. If you’re blogging to promote your small business or your freelance services, it’s recommended that you liaise with an SEO agency to help you to maximise your impact. However, if you don’t have the resources to do this, there are still a number of ways in which you can improve your SEO such as; Install a plugin like Yoast that will help you to make your writing more SEO friendly. Research your keywords to ensure that they make for maximum engagement. Try to get trusted high authority domains like local businesses and newspapers to backlink to you. Embed internal links throughout your content. Join the community Whatever your chosen niche, whether you’re writing for promotion or passion, it’s highly likely that your blog is aimed at a certain subculture of people who will have their own communities on social media platforms. Join these communities and be a reciprocal member. This means not just using the community to promote your own content but also helping to promote that which others have created. Develop a strategy Many bloggers and businesses alike fail to get the most out of their blogs because they produce content on an ad hoc basis with no strategy behind it. This can prevent them from capitalizing on important opportunities like trending topics. Whatever your reasons for blogging, make sure that you have a clear content strategy that capitalizes on changes in user interest e.g. seasonally themed posts or posts that coincide with key events in your chosen industry. Your voice has the potential to change the world. It’s just a case of making sure that the right people hear it.
    Blogging,  Content and Copywriting

    Your Voice Can Change The World… But Who Can Hear It?

    Share this...FacebookGoogle+TwitterLinkedinBlogging is a wonderful thing. It has been a huge and influential step in the democratization of our media. It has empowered many to shake off the shackles of wage slavery and go into business for themselves, turning their blogs into a steady source of income. What’s more, a blog can be an extremely potent marketing tool for the nascent entrepreneur. It can humanize their brand by giving them a voice and allow them to share their insights, experience and advice. This not only builds value in their brand but engenders trust in prospects, helping to facilitate conversions. For freelancers it can promote awareness of the services they offer…