• Content and Copywriting

    How to Present Yourself to Sources When You’re Writing On-Spec

    I recently received an email by a reader. Her question is a common one, and one I’ve dealt with: What do you tell your sources when you are writing on-spec? Do you tell them you are writing for the publication? Here was my reply: The best way to go about this is to tell your source that you are working on-spec for XYZ Magazine and leave it at that. Most people don’t mind and those who might care usually don’t know what “on-spec” means.  If it turns out that your article isn’t accepted, simply tell your source that the article won’t be published with XYZ Magazine, afterall, but you are looking for another publisher…