content marketing


spammy posts 50 comments
One of the age-old tips for publicizing a blog is forum linking. You’ve probably even seen me give that advice on this blog. For those of you that don’t know what forum linking’s all about, here is what bloggers usually say on the subject: Go to forums that are about your blog’s topic and answer questions that you find there. If one of your blog posts can answer someone’s question, link to it in your reply. This not only brings you traffic, it also makes you an expert on the topic. I haven’t done this type of marketing in a long while, so I […]

Will Posting Links in Forums Get You Traffic?


Don't keyword stuff!
Throughout the 18 years that I have created content for businesses, I have heard the same requests from clients over and over: Put these three keywords in the text at least five times. Or These keywords MUST be used twice in the opening paragraph, once in the middle and once at the end of the article. Or This list of 30 keywords must appear at least once in the article. If you’ve been guilty of saying this to a content creator or have committed these travesties to your own content you need to hang your head in shame. Once upon […]

You’re Thinking Too Much About Keywords


how to become a better freelance writer
From Pixabay Everyone, absolutely everyone, makes mistakes when writing copy every now and then. Even David Ogilvy, the father of modern advertising copy, once admitted: “I’m a lousy copywriter, but I am a good editor.” Perfection never happens the first time around, and even the best copywriters in the world are constantly re-drafting and making little tweaks. While some mistakes are unavoidable, some are more common than others. Here are a few of the most common copywriting blunders you need to watch out for… Bad Headlines You may have some of the best content on the web, but if your […]

Copywriting Mistakes You Could Be Making



how to write headlines
It’s difficult to write irresistible headlines. It’s a fact, even for old pros like myself. For freelance writers, crafting great headlines that capture readers’ attention increases the chance of getting a click and eventual customer conversions. How can you ensure that you have the perfect headline? Here are some ideas from Dave McDonald and myself: Make your headline inviting by giving them an answer to what they are looking for. Example: “This (blank) Trick Makes Your Life Easier in Just 10 Minutes.” But don’t reveal everything. For example, “This Trick will Lower Your Electric Bill by 25%” tells the readers that […]

10 Tips for Creating Headlines and Titles that Get Clicks