How Important is Social Media?

How Important is Social Media?

How Important is Social Media?I’ve talked a lot about how to get readers get to your website through search engines. It seems like social media marketing is the latest buzz when it comes to traffic trends. Many people are reporting that social media is much more valuable for attracting people to your site. I decided to do a little research on my own. I posted an article and then tracked how my visitors found it.

In my search for the truth I found something amazing.

Social Media Experiment Results

Only 25 (not 25%…just 25) people found it using Google Search after an entire month. How did the other 8,000 people find my article?

StumbleUpon and Facebook.

In fact, my article had been stumbled around 400 times. Others are reporting similar trends.

Don’t Give Up on Google

What does this mean to me? To you?

It means social media is an important marketing tool. Does that mean we should stop fretting about SEO and Google’s Panda and start dusting off our Facebook pages and Twitter accounts?

Hold on a sec. Don’t do anything drastic.

Search traffic and social media can work together to get your site all of the traffic it deserves. After all, according to a report by Econsultancy, search engine traffic is still the way to go. 61% of people still use search engines research a product before a purchase.

Matt Cutts, of course, agrees. Take a look at this video.

Need help utilizing social media or boosting your site’s traffic? Contact me.

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