Content and Copywriting

How Targeted Does Marketing Need to Be?

I just posted a blog over on my business site about this very subject: Why I Hate Female Equality Toys
I say, targeting your marketing towards a certain gender is silly, especially when it comes to kids. What do you think?

I've been a DIY, lifestyle, tech and health writer for two decades. Dang, that makes me sound old...Anywhoo, feel free to follow me on Twitter. I'm @alinabradford. Real original handle, huh?

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