How Important Are Photos to Search Results?

You’ve probably heard the old SEO tip that you should add photos to your articles because it will give the article more Google juice. The file name of the photo gives you an extra place to put a keyword and sometimes people search for images with certain names.
I decided to check on the last part of that tip. How many people actually come to your site through an image search?
According to my stats, out of 1,000 page views, only three of them came by image search. This information came to me via my art blog that almost only consists of images. I suspect a blog that consists of mostly text would fair even worse.
Food for thought.

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