Social Media


How to Create a Successful Live Tweeting Marketing Strategy
Live tweeting is a great way to draw in new followers and engage the ones you already have. There’s more to it than just witty comments, though.A good hashtags to follow to get a feel for live tweeting is #DiGiorNOYOUDIDNT. The folks over at Salesforce have been gracious enough to share a handy infographic that details how to create a successful live tweeting marketing strategy. Click To Enlarge

How to Create a Successful Live Tweeting Marketing Strategy


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Hey, I’m glad you’re reading this! After almost 20 years of creating content for businesses big and small, I’ve learned tips and tricks to grabbing a reader’s attention. In social media, grabbing attention is essential to getting followers, likes, clicks and conversions. It means everything, especially if you are a small business. So, I am going to share some of the quickest and easiest ways to peak readers’ interest with you. Best of all? These are proven techniques that get results. I hope you find the following information useful. Have questions?  Send me a tweet. I’m @alinabradford over there. Anywho, enjoy this […]

The Ultimate Social Media Toolkit: Templates, Cheats and Tips that Will Get Your Brand Noticed   Recently updated !


broken twitter
Sometimes I take look at people’s tweets and I just shake my head. Then, I want to take out my red marker an edit that sucker. With just a few simple changes you can take your tweets from oh-my-gosh-bad to attention grabbing superstars. To teach you how, I am going to show you some tweets that went wrong. Then I’m going to give you a taste of proper tweeting tactics. Don’t worry all of the names have been censored to protect the guilty tweet offenders. Let’s get started. Proper Hashtag Usage Some people just love to go crazy with the […]

How to Fix Your Broken Tweets



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Social media marketers use this trick and you can too. Having a legion of Twitter followers is a status symbol, but it’s also a way people morph themselves from mere individuals to influencers and tastemakers. Many of the people with massive followings you see on Twitter didn’t get them organically. They either purchased followers, which I don’t recommend, or they used the “follow for followers” method. You can do the later to boost your following without any money. A little disclosure: In my other life, I’m a social media manager. Not only have I been behind the scenes of brand […]

​Steal this trick to get more Twitter followers



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People are always asking how often they should post on different social media platforms. While many think they have the magic formula, there is only one rule you need to remember for Facebook: One or two is enough. How Facebook Compares to Twitter On Twitter you can get away with posting several times per hour and reap a lot of likes and follows. This is because Twitter shows a post when a person posts it. If your follower isn’t looking at their feed when you post, they may miss it unless they go directly to your page. (Note: I did […]

Post Less on Facebook for Better Results



giphy free gifs 30 comments
Please enjoy this guest post by William B. Miller, Jr, M. D. Almost anyone reading this has been on social media sites, like YouTube or Facebook, that encourage active commentary on posts.  How many of you have watched a video seen by millions, liked by thousands and disliked by a few hundred? Lets consider Taylor Swift and her ‘Wildest Dreams’ video on YouTube based on metrics as of 11/21/15: 227,427,424 views, 1,790,763 likes and 84,748 dislikes. So, who are these people that dislike it? They are basically 1 out of every 3,000 viewers. What drives them to click dislike? Do […]

The YouTube That is You


How to deal with online trolls 31 comments
How to deal with online trolls without losing your cool. They say that you know you’ve hit the big time when you have haters. No matter how good you are or how eloquent you are, you’re going to have some hateful comments on your website or social media content. It happens. Some people have nothing better to do than to be negative. For example, I wrote an article for CNET about unusual things you can wash in the dishwasher. People got irate, to say the least. I was dumbfounded. It was an article about washing objects like kids toys in […]

What to Do When You Have Haters




Marketing on Pinterest 45 comments
  Pinterest is often an overlooked social media site, but there’s one big reason to implement a Pinterest social media marketing plan for your web content. Money! Hello Society found that purchases  originating with Pinterest average around $168.83 per checkout. That’s almost double the results from Facebook and Twitter! Are you convinced, yet? If so, here are 10 ways to kill marketing on Pinterest. Use the right image size. Posts that get the most attention use photos that are 735 x 1,102 pixels. Use a minimum width of no less than 600 pixels to get the best look. Get the aspect ratio […]

Social Media Marketing Tips: 10 Ways to Ace Marketing on Pinterest   Recently updated !


Social media post ideas 35 comments
At a loss for social media post ideas? Well, this infographic has you covered. All you need to do is fill in the blank with information that will make the post pertinent to your industry. Absolutely fool proof! Feel free to share this post. Embedding code is below.   Use this code to embed this infographic on your site: <iframe width=”891″ height=”2683″ frameborder=”0″ scrolling=”no” style=”overflow-y:hidden;” src=”http://www.easel.ly/index/embedFrame/easel/2225792″></iframe>

Infographic: Social Media Post Idea Templates


Need people to sit up and pay attention to your social media posts? Add hashtags. Hashtags increase viability and engagement. Give a few of these a try and feel free to share this infographic.   Embed this infographic on your site: <iframe width=”737″ height=”2406″ frameborder=”0″ scrolling=”no” style=”overflow-y:hidden;” src=”http://www.easel.ly/index/embedFrame/easel/2225528″></iframe>

Infographic: Social Media Hashtags Cheat Sheet



Using social media for recruiting 28 comments
I’ve worked for several recruiting companies, writing copy for their bait emails. Twitter was one of the sites I used to research potential recruits. Do you use Twitter for recruiting? Maybe you should. Here are some tips for finding the best new employees using one of the world’s biggest social media sites via my friends over at AkkenCloud.     Click To Enlarge Via AkkenCloud

Infographic: How to Use Twitter for Recruiting   Recently updated !


How not to run your social media campaigns 42 comments
This post is going to be controversial, so hold on to your hat. One Facebook ad that keeps popping up in my feed is by Boost Blog Traffic, which is run by Jon Morrow. Now, I love just about everything about Jon and I am a big fan, but this ad was a stinker. I mean skunk quality stink. In the ad, Jon is promoting a guide on how to write for Huffington Post. The ad is clearly targeted towards writers and not marketing professionals. As a professional writer, the ad rubbed me the wrong way. No Pay, No Way […]

How Not to Run a Facebook Ad Campaign, and a Few Other Tidbits   Recently updated !


SearchEngineLand-Periodic-Table-of-SEO-2015 27 comments
Recently, Search Engine Land released its Periodic Table Of SEO Success Factors. This table consists of 37 factors that you need to create the ultimate SEO cocktail in 2015. Here’s a look at the table, then I’ll jump into each element and what it means. Breaking Down the Elements of Fantastic SEO Here the 37 elements of great SEO. I’m going to break each one down and tell you why they matter to your site. SEO Elements in Content To start off with, you always want to use great content. I’m a content specialist. Trust me on this one. Here are […]

Get Your SEO on Point with 37 Must-Have Ingredients   Recently updated !



google SEO tips 2 comments
There has been a lot of buzz about how social media accounts affect the SEO of a brand’s website. The 2013 Moz Search Ranking Factors study has already concluded that pages with Google+1, Facebook likes, tweets, and comments rank better than sites that don’t. That’s not what I’m out to prove, though. I want to prove that by simply having posts that link to your site on social media search engines will send more traffic your way. In 2014, Matt Cutts said that search engines don’t care about social media, but still, I wondered… Flashback: Posting fresh content isn’t supposed to […]

Does Social Media Affect SEO?


social media accounts 7 comments
Keeping up with various social media accounts can be a pain when you have a business to run. If you’re like me, you have a Facebook, Twitter, LinkedIn and Instagram account. You know you are supposed to post regularly to get the most benefit from each site, but who has the time, am I right? Well, the best way to solve your problem is to automate your social media accounts. It’s easy to spend big bucks on social media automation, but I’ve tried and rounded up the best free options for you. Klout Cost: Free Works with: Facebook, Twitter, Instagram, Blogger, […]

How to Automate Your Social Media Accounts for Free


small business tips 43 comments
Hey, happy Monday! Welcome to another installment of What to Read this Week. This week, I’m going to focus on articles that will help small businesses. Free List Building Mega Book Last week I told you about a massive article that linked to over 100 articles on list building. Well, this week, I’ve found you a massive guide on the subject. The Definitive Guide to List Building is incredible and covers just about everything you can think of on the subject. The best part is you can download it for free to read on your Kindle or tablet. That’s what I […]

Small Business Tips: What to Read this Week, April 13-19



Twitter tips for better engagement. 1 comment
Want some great Twitter tips? Here’s my latest infographic! Enjoy and feel free to share! Use this code to embed the infographic on your site: <a href=”https://s3.amazonaws.com/easel.ly/all_easels/690111/BrokenTweets/thumb.jpg”></a><img src=”https://s3.amazonaws.com/easel.ly/all_easels/690111/BrokenTweets/image.jpg” alt=”websitewer” title=”easel.ly” /></a><br /><a href=”http://easel.ly” style=”text-align:left;” align=”left”>easel.ly</a>

How to Fix Your Tweets Infographic


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Every Monday, I will share with you some of the best marketing, content and business articles on the web. Here’s what I’m loving this week: 5 Pointless Marketing Metrics You Can Stop Tracking Today I think a lot of people have gone overboard with tracking, so I love seeing articles like this one by Rachel Sprung. Email opens, Facebook likes, ad impressions, blog comments and the like don’t really tell you if you are succeeding at your marketing goals. Top 15 FREE Internet Marketing Tools To Boost Your Online Business Nothing is better than free, especially when you are trying […]

What to Read this Week: March 2-8, 2015   Recently updated !


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My goal is to get eyes on my client’s brand. I got to wondering how other marketers do the same. So, I sent out a call to people in the industry for their best tips. Here are some great lessons from three experts. Get Shocking This is the very first response I got: Subject: I STOLE YOUR DOG Alina, I didn’t really steal your dog. In fact I don’t even know if you have a dog. But I did see your post on Profnet about getting the attention of people for your blog, website or marketing purposes and I felt […]

Attention Getting Tips for Your Brand from 3 Experts   Recently updated !



Twitter tips 54 comments
Can we chat? I want to talk about something that I have been seeing a lot on Twitter: Follow Baiting. (Yes, I coined that term and yes, you can use it.) It’s when: You follow someone Wait until they follow you Then unfollow that person What is the purpose of this? When nice people see that someone is following, they usually follow back. There are people out there that have learned how to exploit nice people. These people believe that if your following number is much lower than your follower number you look like an expert with, well, a following. […]

Follow Baiting: The Great Lie of Twitter


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For the second time, I have been named a person to follow on Twitter. This time, I was named one of the 100 Content Marketers to Follow on Twitter in 2015 by Witty Parrot. A while back, I was named one of the 50 Content Marketers to Follow on Twitter by Cision. If you are interested in learning marketing tips, I highly recommend following some of my peers on the list. Here’s a round-up of some of my Twitter and social media tips: The Ultimate Social Media Toolkit: Templates, Cheats and Tips that Will Get Your Brand Noticed Don’t Tweet […]

100 Content Marketers to Follow on Twitter in 2015   Recently updated !


best tweet time
I’ve written 100s of tweets for my clients, but I had never been a big user of twitter for myself. Until recently. No doubt, you’ve seen a lot of infographics that say that you should tweet from 1 to 3pm to get the most views. While the most people may be using Twitter during this time, that doesn’t mean your tweet is getting any notice. My daughter told me an interesting story that she learned at school the other day. Fish swim in large groups because staying in a group makes them less likely to get eaten. The predator won’t […]

Don’t Tweet with the Crowd



Recently, I was named one of the 2015 Top 50 Content Marketers to Follow on Twitter. I was shocked and pleasantly surprised. Before the summer of 2014, I never really bothered with Twitter. I concentrated on Pinterest, Google+ and Facebook. I struggled with Facebook after they’ve made so many changes and I realized that it may not be the best social media site for my type of business. So, I decided to give Twitter a shot. I mean, I had an account, I just wasn’t using it. I’ve done plenty of Twitter work for clients. Why wasn’t I using it for my own […]

5 Tips for Getting Really Good at Twitter


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Here is a press release that talks about how I made it onto the top 50 Marketing Influencers on Twitter list. Make sure you follow me and the other good people listed.  By analyzing current conversations, keywords, hashtags and trending topics on Twitter, Cision identifies and ranks the most influential content marketers in the U.S.  CHICAGO (Dec. 08, 2014) –  Cision, a leading provider of cloud-based public relations and social software, today released its Top 50 Content Marketing Influencers on Twitter list. According to the Content Marketing Institute, “Content marketing’s purpose is to attract and retain customers by consistently creating […]

Cision’s Top 50 Content Marketing Influencers On Twitter List Released


I give up on social media
There has been a lot of buzz aboutCopybloggerquitting Facebook. The general consensus about the situation is that Copyblogger gave up way too easily. (If you want to read some commentary, take a look at “What Copyblogger Could have Done with Its Facebook Page” by Jon Loomer. The comment section is…well, go look for yourself.) I understand wanting to move on. I recently sold a website I created for a nice tidy profit. I loved the site, but wanted to concentrate on other aspects of my business. I imagine that’s how Copyblogger felt about Facebook. It was obvious they had a […]

Never Give Up! Or Maybe Your Should



better pinterest marketing
Posting photos, illustrations or infographics on Pinterest is a great way to build interest and traffic for your site. Like any great seduction, though, less is more. Leave a little to the imagination. Keep those viewers wanting more so that they follow the Pinterest post to your site to feed their curiosity, ya know? When Too Much Is Detrimental There is a very famous women’s magazine I subscribe to that usesPinterest consistently. Usually, this would be a boon for site traffic. The magazine makes one fatal mistake over and over again, though. They make a slide show for their articles […]

Pinterest Tip: Less is More


How Important is Social Media?
I’ve talked a lot about how to get readers get to your website through search engines. It seems like social media marketing is the latest buzz when it comes to traffic trends. Many people are reporting that social media is much more valuable for attracting people to your site. I decided to do a little research on my own. I posted an article and then tracked how my visitors found it. In my search for the truth I found something amazing. Social Media Experiment Results Only 25 (not 25%…just 25) people found it using Google Search after an entire month. How […]

How Important is Social Media?