• Business,  Marketing

    5 Examples of Awful and Awesome Email Subject Lines…and Maybe a Few Shades of Grey

    I get a lot of email newsletters, PR emails, special offers, blog alerts…you name it, my email is full of it. I like to keep up-to-date on what others are doing in my industry. To be able write for my clients, I need to stay in-the-know about what’s happening in other industries, too. So, when it comes to email subject lines I’ve seen them all. (Plus, in my almost two decades of copywriting, I’ve written my fair share.) Let me tell you something: a bunch of you guys are doing it all wrong. Let’s look at some examples and I’ll tell you why they miss the mark. The Hand Slap This…

  • spammy posts
    Blogging,  Content and Copywriting,  Marketing

    Will Posting Links in Forums Get You Traffic?

    One of the age-old tips for publicizing a blog is forum linking. You’ve probably even seen me give that advice on this blog. For those of you that don’t know what forum linking’s all about, here is what bloggers usually say on the subject: Go to forums that are about your blog’s topic and answer questions that you find there. If one of your blog posts can answer someone’s question, link to it in your reply. This not only brings you traffic, it also makes you an expert on the topic. I haven’t done this type of marketing in a long while, so I decided to test it to make sure I’m giving my…

  • broken twitter
    Marketing,  Social Media

    How to Fix Your Broken Tweets

    Sometimes I take look at people’s tweets and I just shake my head. Then, I want to take out my red marker an edit that sucker. With just a few simple changes you can take your tweets from oh-my-gosh-bad to attention grabbing superstars. To teach you how, I am going to show you some tweets that went wrong. Then I’m going to give you a taste of proper tweeting tactics. Don’t worry all of the names have been censored to protect the guilty tweet offenders. Let’s get started. Proper Hashtag Usage Some people just love to go crazy with the hashtags. They load them in there so thick that the…

  • Business,  Marketing

    Go Pro with Marketing

    The marketing industry is currently booming and with the evolution of social media, it’s never been a better time to get involved with digital marketing. Business is a competition and for a small businesses getting their foot on the ladder, your voice needs to be heard for your company to be a success. People are blogging, using Instagram, Facebook and Twitter to reach their customers and even now vlogging  (video blogging) to get their messages across. Apps are being developed at a rapid rate and all successful businesses should be utilising every free avenue they can get! With almost everyone now using smartphones and tablets, you can’t get away from…

  • should you send a christmas card to business
    Business,  Marketing

    Should You Send Them a Holiday Card?

    I’ve always said, if you want to get ahead in business, you need to get your name out in front of people as often as possible. Christmas cards are a great way to do that. They make the people you send them to feel nice instead of pressured or harassed like cold emails do. Should you send that holiday card? Here is a infographic sent to me by Grammarly to share with you that can help: Share this...FacebookTwitterLinkedin