Marketing


social media accounts 7 comments
Keeping up with various social media accounts can be a pain when you have a business to run. If you’re like me, you have a Facebook, Twitter, LinkedIn and Instagram account. You know you are supposed to post regularly to get the most benefit from each site, but who has the time, am I right? Well, the best way to solve your problem is to automate your social media accounts. It’s easy to spend big bucks on social media automation, but I’ve tried and rounded up the best free options for you. Klout Cost: Free Works with: Facebook, Twitter, Instagram, Blogger, […]

How to Automate Your Social Media Accounts for Free


what is in quality content 1 comment
If you’ve read anything about content marketing lately, you’ve probably seen it: article after article proclaiming that the new SEO tactic is filling your site with content that your readers will love. They are 100% right, but what is high-quality content? You probably think you’ve been posting quality content all along. It may not be stellar, but you think that it does the job, right? The problem is you need to be more than adequate to secure a spot in search engine results. Even more important than SEO, you want people to share your articles and blog posts. You don’t […]

How Do You Create High-Quality Content?


55 comments
I get a lot of email newsletters, PR emails, special offers, blog alerts…you name it, my email is full of it. I like to keep up-to-date on what others are doing in my industry. To be able write for my clients, I need to stay in-the-know about what’s happening in other industries, too. So, when it comes to email subject lines I’ve seen them all. (Plus, in my almost two decades of copywriting, I’ve written my fair share.) Let me tell you something: a bunch of you guys are doing it all wrong. Let’s look at some examples and I’ll […]

5 Examples of Awful and Awesome Email Subject Lines…and Maybe a Few Shades of Grey



spammy posts 50 comments
One of the age-old tips for publicizing a blog is forum linking. You’ve probably even seen me give that advice on this blog. For those of you that don’t know what forum linking’s all about, here is what bloggers usually say on the subject: Go to forums that are about your blog’s topic and answer questions that you find there. If one of your blog posts can answer someone’s question, link to it in your reply. This not only brings you traffic, it also makes you an expert on the topic. I haven’t done this type of marketing in a long while, so I […]

Will Posting Links in Forums Get You Traffic?


broken twitter
Sometimes I take look at people’s tweets and I just shake my head. Then, I want to take out my red marker an edit that sucker. With just a few simple changes you can take your tweets from oh-my-gosh-bad to attention grabbing superstars. To teach you how, I am going to show you some tweets that went wrong. Then I’m going to give you a taste of proper tweeting tactics. Don’t worry all of the names have been censored to protect the guilty tweet offenders. Let’s get started. Proper Hashtag Usage Some people just love to go crazy with the […]

How to Fix Your Broken Tweets


work at home office 50 comments
So you want your site to rise in pagerank. You want visitors to truly love your articles and blogs posts. You want them to share everything you post. You want to build a following that boosts your business. Well, don’t just sit there. Let’s get started! Day 1 Today is all about building the foundation. Start by brain dumping every post idea you can think of into a notebook. There are no stupid ideas, but make sure you stay on topic. If your site is about bathroom products don’t write down post ideas that revolve around gardening, for example. Need […]

Take My 30 Day Content Challenge



The marketing industry is currently booming and with the evolution of social media, it’s never been a better time to get involved with digital marketing. Business is a competition and for a small businesses getting their foot on the ladder, your voice needs to be heard for your company to be a success. People are blogging, using Instagram, Facebook and Twitter to reach their customers and even now vlogging  (video blogging) to get their messages across. Apps are being developed at a rapid rate and all successful businesses should be utilising every free avenue they can get! With almost everyone […]

Go Pro with Marketing


should you send a christmas card to business 30 comments
I’ve always said, if you want to get ahead in business, you need to get your name out in front of people as often as possible. Christmas cards are a great way to do that. They make the people you send them to feel nice instead of pressured or harassed like cold emails do. Should you send that holiday card? Here is a infographic sent to me by Grammarly to share with you that can help:

Should You Send Them a Holiday Card?




Marketing on Pinterest 46 comments
  Pinterest is often an overlooked social media site, but there’s one big reason to implement a Pinterest social media marketing plan for your web content. Money! Hello Society found that purchases  originating with Pinterest average around $168.83 per checkout. That’s almost double the results from Facebook and Twitter! Are you convinced, yet? If so, here are 10 ways to kill marketing on Pinterest. Use the right image size. Posts that get the most attention use photos that are 735 x 1,102 pixels. Use a minimum width of no less than 600 pixels to get the best look. Get the aspect ratio […]

Social Media Marketing Tips: 10 Ways to Ace Marketing on Pinterest


Brochure Printing Robot 46 comments
I was recently interviewed by Global Media & Brochure Printing Company for their website. If you would like to know some marketing secrets that I give my clients, head on over and check out the interview. While you’re clicking around, check out their video: “Brochure Printing Company Web Offset Printing LA, NY, Hawaii, Singapore and Qatar.” It’s a pretty fascinating insight into how those marketing brochures that we read from other companies, and that we design for our own business, is made. They have one of the largest offset printing facilities in Asia and the world. This place is MASSIVE. They have all […]

Interview by Global Media & Brochure Printing Company


where to use branding 45 comments
While researching an article for Content Groove (I’m the editor over there), I realized people are confused about what branding actually is. If you are one of those people, I’ll explain it. What is Branding: Branding Definition Here is my branding definition: Making your brand stand out from competitors with marketing that is consistent and recognizable as belonging to only your company. It’s pretty much that simple. You want everything, from your website copy to your logo to your images, to mesh together to create a cohesive message that people can remember. What people remember about you is called your branding […]

What is Branding?




the psychology of marketing 45 comments
I’m always interested in the psychology of marketing, so I was super psyched when I recently got an email from Megan Wilson over at Ghergich & Co. Here’s what she had to say: Hello Alina,Just read your post, “How to Automate Your Social Media Accounts for Free“, and I thought that your overview of sites like Klout and Buffer were really great for people looking to get more out of their social media accounts. Our design agency recently released an infographic with Salesforce Canada. It outlines the ways emotions and cognitive biases influence purchasing decisions. More than 64% of people who […]

The Psychology of Marketing Infographic


get your pagerank back 48 comments
Hi and welcome to this What to Read this Week. I want you to be a business superstar. You can’t be a superstar without a little help from your friends. So, here are some great reads on getting your pagerank back, scoring a rocking landing page, writing headlines that melt people’s faces and more. Make Your Landing Pages Rock The best way to sell your product is to make your landing page rock. One guide on landing pages that I think you’ll find interesting is Hacker’s Guide to Awesome Landing Page with Singup Form. Here is a quote from the guide […]

Get Your Pagerank Back, Score a Rocking Landing Page and more this Week: What to Read this Week, April 20-26



small business tips 44 comments
Hey, happy Monday! Welcome to another installment of What to Read this Week. This week, I’m going to focus on articles that will help small businesses. Free List Building Mega Book Last week I told you about a massive article that linked to over 100 articles on list building. Well, this week, I’ve found you a massive guide on the subject. The Definitive Guide to List Building is incredible and covers just about everything you can think of on the subject. The best part is you can download it for free to read on your Kindle or tablet. That’s what I […]

Small Business Tips: What to Read this Week, April 13-19


Business tip articles 158 comments
Welcome to this installment of What to Read this Week! I hope you had a great Easter weekend. My kids are too old for egg hunting this year (*sad mama*) so we just stuffed ourselves with candy, ham, rolls, mashed potatoes and Netflix. Let’s jump into these great reads! List Building Supreme I probably don’t need to tell you how important list building is, but to get a great email list you need a good strategy. There’s no lack of strategies out there. Jenna Dalton rounded them all up into a super post: The Ultimate List-Builder’s Resource Guide: 111 Links to […]

Build Your Email List and Please Your Customers: What to Read this Week, April 6-12


Do I need a copywriter or a content writer? Is there a difference? I’ve been asked this so many times. In fact, I just saw someone ask this question in a copywriting forum on Facebook. Some writers don’t even know the difference! I’ve written articles about it for other websites, but I thought I should probably lay down the knowledge here, too. Let’s get started. The Difference Between Copywriting and Content Writing…In a Nutshell There’s probably going to be arguments about this. Some people feel that content and copywriting are the same thing, but it really isn’t in my opinion. […]

What’s the Difference Between Copy and Content?