• work at home office
    Blogging,  Content and Copywriting,  Marketing,  SEO

    Take My 30 Day Blog Challenge

    Share this...FacebookGoogle+TwitterLinkedinSo you want your site to rise in pagerank. You want visitors to truly love your articles and blogs posts. You want them to share everything you post. You want to build a following that boosts your business. Well, don’t just sit there. Let’s get started! Day 1 Today is all about building the foundation. Start by brain dumping every post idea you can think of into a notebook. There are no stupid ideas, but make sure you stay on topic. If your site is about bathroom products don’t write down post ideas that revolve around gardening, for example. Need help with ideas? Take a look at this brainstorming…

  • nike add with colin kaepernick
    Business,  Marketing

    Global CMO Says Nike Featuring Colin Kaepernick Will Prove Genius

    Share this...FacebookGoogle+TwitterLinkedinColin Kaepernick, the former N.F.L. quarterback who inspired a player protest movement but who has been out of a job for more than a year, has signed a new, multiyear deal with Nike that makes him a face of the 30th anniversary of the sports apparel company’s “Just Do It” campaign, reports the New York Times (story here). In a not-so-unexpected backlash, #NikeBoycott is already trending on Twitter and customers have started burning their sneakers (CNBC story here). “But it’ll be worth it,” says Fortune 500 Chief Marketing Officer, Peter Horst, MBA, a Harvard & Dartmouth grad who led the marketing teams at Hershey, Capital One, General Mills, and is…

  • awesome website content
    Business,  Content and Copywriting,  Marketing,  SEO

    How Do You Create High-Quality Content?

    Share this...FacebookGoogle+TwitterLinkedin If you’ve read anything about content marketing lately, you’ve probably seen it: article after article proclaiming that the new SEO tactic is filling your site with content that your readers will love. They are 100% right, but what is high-quality content? You probably think you’ve been posting quality content all along. It may not be stellar, but you think that it does the job, right? The problem is you need to be more than adequate to secure a spot in search engine results. Even more important than SEO, you want people to share your articles and blog posts. You don’t want to leave your site’s future up to…

  • social media accounts
    Content and Copywriting,  Marketing,  Social Media

    How to Automate Your Social Media Accounts for Free

    Share this...FacebookGoogle+TwitterLinkedinKeeping up with various social media accounts can be a pain when you have a business to run. If you’re like me, you have a Facebook, Twitter, LinkedIn and Instagram account. You know you are supposed to post regularly to get the most benefit from each site, but who has the time, am I right? Well, the best way to solve your problem is to automate your social media accounts. It’s easy to spend big bucks on social media automation, but I’ve tried and rounded up the best free options for you. Klout Cost: Free Works with: Facebook, Twitter, Instagram, Blogger, Google+ and LinkedIn I have to say, out of…

  • Business,  Marketing

    5 Examples of Awful and Awesome Email Subject Lines…and Maybe a Few Shades of Grey

    Share this...FacebookGoogle+TwitterLinkedinI get a lot of email newsletters, PR emails, special offers, blog alerts…you name it, my email is full of it. I like to keep up-to-date on what others are doing in my industry. To be able write for my clients, I need to stay in-the-know about what’s happening in other industries, too. So, when it comes to email subject lines I’ve seen them all. (Plus, in my almost two decades of copywriting, I’ve written my fair share.) Let me tell you something: a bunch of you guys are doing it all wrong. Let’s look at some examples and I’ll tell you why they miss the mark. The Hand Slap…