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vodka 46 comments
In response to my CNET article This trick makes a cheap bottle taste like premium vodka, Tom had this to say: You did quite well on this initial review. Kudos to your tastes buds as well. I’ve been in the spirits business over 26 years (now retired) and can provide some added input to your study. As you know vodka by federal definition must be odorless, tasteless and colorless. So how does one differentiate brands, essentially so similar? Especially  premium brands that have to justify higher pricing?   It starts with the visuals like artisan packaging for one; the livery look […]

Some Thoughts on Vodka and Taste

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