Content and Copywriting


why freelancers go independent
The Slash Workers report by AND CO has found that freelancing isn’t just the future of business, it’s the now and freelancers are loving their life (as if you didn’t already know!) They interviewed 300 independent workers in February and March 2017 and basically found out how they feel about every aspect of the freelancing game. “We launched this study because we wanted to quantify the evolving makeup and motivations of today’s independent workforce. The data revealed a host of unique insights into this new worker class, but most significant was the multifaceted nature of these ‘Slash Workers,’” said Leif Abraham, […]

What 2017 Freelancers are Saying About Their Business


freelance life
I struggled to get paid what I was worth for a long time as a freelance writer. You know why? Because I was a generalist. I would write about anything. When someone asked me what my specialty was I would say, “I can write anything!” *Insert the sound of a deflating balloon here* Yah, potential clients don’t want to hear that you write about all kinds of things. They want to know you specialize in their category. They want to know they’ve hired a writer that knows industry terms and sounds like they genuinely know what they’re talking about. Why […]

Yes, You Need a Niche, Freelance Writers


what is SEO
You’ve probably seen job ads looking for writers that know SEO. If you don’t know what those three letters mean, don’t worry. I’m here to help! SEO is an abbreviation for search engine optimization, which, in a nutshell, means anything that helps a search engine find an article and rank it on the first page of search results. Go to Google and search for your favorite topic. See the first result? That article has excellent SEO. So, how do you get these magical results? Well, only so much of it is in the hands of the writer. A lot of […]

What is SEO: A Step-by-Step Guide for Writers



how to blog
Is your blog content the nerdy kids sitting by itself at the lunch table? Do you want it to be the head cheerleader front-and-center at the pep rally? Everyone wants their site to have amazing content, but actually creating popular content isn’t easy. I should know! I’ve been producing site content for clients for more than 16 years. Along the way, I’ve picked up a few tricks that can make your content sharable and search engine friendly. Up until now I’ve been using all of these tricks for just for clients. Today, I’m going to share them with you. 1. […]

Five Ways to Make Blog Posts More Popular


Freelance writing business
For those who run home businesses, (like a freelance writing business!) there are a number of unique challenges you’re likely to face. For example, you end up with a huge spike in sales in a short space of time. It might sound funny, but when that happens it can be something of a nightmare. Suddenly, having lots of sales to deal with is a drain on resources. If you’re just starting out, you might be wondering what you need to do to keep on top of it all. Here’s what you need to know. Tell The Taxman First, let’s think […]

Is There Such A Thing As Too Many Sales?


Do I need a copywriter or a content writer? Is there a difference? I’ve been asked this so many times. In fact, I just saw someone ask this question in a copywriting forum on Facebook. Some writers don’t even know the difference! I’ve written articles about it for other websites, but I thought I should probably lay down the knowledge here, too. Let’s get started. The Difference Between Copywriting and Content Writing…In a Nutshell There’s probably going to be arguments about this. Some people feel that content and copywriting are the same thing, but it really isn’t in my opinion. […]

What’s the Difference Between Copy and Content?



how to reach your goals 52 comments
US Women’s National Team midfielder Carli Lloyd visualized herself scoring a bunch of goals in the World Cup final in 2015. She netted three in the first 16 minutes of play to propel USA to victory. She got her goals. Literally. Here’s how you can, too. Use Visualization to Achieve Your Goals, Too  “There’s a four step process that when applied, works wonders in helping you achieve your goals,” says Life Coach, Anne Deidre. “Whether it’s the World Cup, losing weight or starting your own business, whatever you want to do, you can!” The 4 Step Process To Achieve Any Goal Get […]

Achieve Any Goal with These 4 Step


I make around $200 an hour writing articles and blog posts for websites. Want to know my process? Here it is: I Google my topic and read! I make sure to go to only reputable sites for my facts, though. Sites run by the government, universities, zoos and hospitals and the like are a-okay. Next, I just write. Like, flat-out type. I get all of the facts out of my head and into a Word document. Once everything is down, I divide it up into sections and order the sections in a way that makes sense. I give each section […]

How I Write Articles for Big Companies


getting an office for your freelance business
So, it’s come time to say goodbye to the home office. At least, it won’t be your central point of operations now because you’re moving up in the world! You’ve got yourself a commercial office space, likely because you need to scale up. But, any drastic move in business comes with its own risks. What are the road bumps that you would be better off avoiding? Pic by Pexels Anticipate Those Overheads One of the reasons that so many people start a business from home is because of the extremely low overheads involved in running the business. Now that you’re […]

How to Move from a Home Office to a Commercial Building



how to get website traffic
Seeing your shiny new business website for the first time, you might feel a significant burst of pride. This is your very own online space where you can show your customers exactly what you’re all about – after all, despite the rise of social media, websites are still the number one place customers visit when they want to find out more about a company. You may have got website developers in to do the work for you, or perhaps you’ve put the time into learning about website building and have produced the whole thing by yourself. Whichever it is, you […]

3 Things You Need To Do If You Want More Website Traffic


how to become a freelance writer
Becoming a successful freelance writer isn’t easy. A lot of people hope they can make a career out of doing it on a full-time basis, but a lot of people end up going back to the daily grind after a few months. This doesn’t have to happen to you. Here are some improvements you should make for your freelance writing career to get it off to a great start. Pexels Work at Making Your Proposal Perfect Proposals are just part of the biz, so you need to learn how to make glittering beacons that potential clients will respond to. A […]

Improvements You Should Make to Your Freelance Writing Career


47 comments
I was recently critiquing a person’s article, and something struck me. This article had everything going for it…in theory. It was on a great topic that would be interesting to the reader. The problem was, once you started reading, it was clear that the article was generic. It was a general dabbling into the subject and not the in-depth article the title promised. Of course, the average reader would click away from the article right away and never come back to the site. To help you avoid this mistake, I’m going to give you a sure-fire way to determine if […]

Fight Generic Content: How to Create Interesting Posts



Multitasking at work ruins productivity. 59 comments
Multitasking fails us, big time. It decreases our productivity, lowers our IQs, and shrinks our brains, according to acclaimed researchers and neuroscientists around the world. The solution? A simple yet revolutionary concept: singletasking. Multitasking is Out We are a stressed-out culture of multitaskers. With too much to do in too little time, we fruitlessly attempt to accomplish more by doing several things at once. Here’s a good NPR story about how multitasking is doing us wrong. What would happen if we tried something different? The Alternative to Multitasking Devora Zack, CEO of Only Connect Consulting, Inc., has a book called, “Singletasking: […]

Forget Multitasking! Increase Productivity with These 5 Tips


social media accounts 7 comments
Keeping up with various social media accounts can be a pain when you have a business to run. If you’re like me, you have a Facebook, Twitter, LinkedIn and Instagram account. You know you are supposed to post regularly to get the most benefit from each site, but who has the time, am I right? Well, the best way to solve your problem is to automate your social media accounts. It’s easy to spend big bucks on social media automation, but I’ve tried and rounded up the best free options for you. Klout Cost: Free Works with: Facebook, Twitter, Instagram, Blogger, […]

How to Automate Your Social Media Accounts for Free


what is in quality content 1 comment
If you’ve read anything about content marketing lately, you’ve probably seen it: article after article proclaiming that the new SEO tactic is filling your site with content that your readers will love. They are 100% right, but what is high-quality content? You probably think you’ve been posting quality content all along. It may not be stellar, but you think that it does the job, right? The problem is you need to be more than adequate to secure a spot in search engine results. Even more important than SEO, you want people to share your articles and blog posts. You don’t […]

How Do You Create High-Quality Content?



freelance life
Although it’s indicative of an easy life for a lot of people, the freelancer lifestyle is not always what it seems. Now, being a freelancer is, for all intents and purposes, running a one-person business. You should treat yourself as a commodity. This is how you’ll make progress, but we’ve all hit those snags where we’re on the brink of giving up and getting a “proper” job. This is why you should never do that… Pexels The Freedom… It’s not just the waking up whenever you want, there’s a greater sense of control over your life. This is why so many […]

Putting The “Free” In “Freelancing”


pretty office for freelancers
How we perceive ourselves is often how our clients end up perceiving us. If we’re slow to respond, too light hearted in our emails, and so on, then we’ll probably get tagged as ‘unprofessional,’ and once that happens, it’s hard to come back. If you’re serious about being taken seriously, then you need to carve out a home office that is serious and professional. No more winging it from wherever you happen to be: now’s the time to step up. Source: Pexels.com A Work Only Space The spare room that doubles up as your office/general storage unit for your family’s […]

If You’re a Professional, You Need a Professional Office


social media marketing
Guest post Social media marketing is really effective if used the right way. Considering the number of people getting information online, it is easier for you to reach out to them by using social media. It is important to note that not everyone can be reached online. There are those who are willing to read your ads while others would simply ignore you. You should find a way to listen to them and gradually engage with them. Make them feel like you are interested in addressing their needs. Respond to their questions. Leave comments when they say something good about […]

9 Awesome Tips To Improve Social Marketing



running a small business 1 comment
Pic Something that freelance writers and other similar professionals know is that they need to think of themselves as a fully-fledged business in order to succeed. If you are a freelance writer, and you have not yet got to the point of thinking of yourself in this way, you might want to ask yourself what it is that’s stopping you. No matter what, you need to ensure that you are doing everything you can to take yourself seriously. Fortunately, there are a number of ways to make sure that that is the case. Let’s have a look at how you […]

Taking Yourself Seriously As a One-Person Business


ecommerce tips
Want to boost your sales, drive traffic to your site and engage in a more meaningful way with your customers? The answer is no longer confined to the web. The smart companies are spreading their wings and heading back down to earth. Market leaders in retail such as Amazon, Warby Parker and Bonobos are investing in bricks and mortar and reaping the benefits. There is no reason why service industries, such as my own beloved freelance writing sector, could not follow suit by introducing some physical products into the mix. Image The online virtual high street is crowded and hugely […]

5 Essential Steps To Move Your Ecommerce Enterprise Onto The High Street


how to start a virtual business 1 comment
20 years ago, around the time I started my freelance writing business, virtual businesses didn’t exist. Today they make up one of the fastest growing industries in the world. For freelancers, bloggers and entrepreneurs, virtual businesses make starting out easier and more affordable. They can also offer a stepping stone to launching a prosperous and profitable business. That being said, while some people only use virtual businesses as a stepping stone to launch their brick-and-mortar entrepreneurial careers, others are happy to keep their business virtual for the foreseeable future. Virtual businesses are much cheaper to run as there are few overhead […]

The Ins & Outs Of Launching A Virtual Content Creation Service



how to get more clients
Freelancing full time is an interesting gig, as this blog often proves. Not only are you a wordsmith responsible for relevant and interesting posts, but you also have room for flair, provided your piece fits within the requirements of your client. The life of a freelancer can’t be explained by spreadsheets or sales quotas. It’s very much a personal affair, and every freelancer is different. Your home office should follow suit and be functional, yet sport your own stamp of personality that best helps you work. There are many likely office additions that you’ve never considered before, that could make […]

Your Freelance Career Will Benefit From These Brilliant Office Additions


getting more clients as a freelance writer
  Working from home is the dream for many. No long commute or having to rush out of the door in the morning, no boss micromanaging you or bitchy colleagues to deal with. Instead, you can work from the comfort of your home office, working on your own terms. There are a few different avenues you can take as a writer. Ideally, you will have your fingers in a number of pies, which will give you a more stable and reliable income. Here are a few ventures you could pursue. Blogging If you’re a keen writer, chances are you already […]

How Can I Make Money With My Writing Skill?


good customer service
When you run a small company, it’s essential to be aware of the risks of potential disasters that could put you out of business. It’s hard enough to make a new venture successful in a fiercely competitive marketplace without having to try and recover from setbacks. If you’re a small business owner (freelance writers, I’m looking at you!), here’s everything you need to stay on track. Keeping Your Business Premises Safe You’ve invested blood, sweat and tears and a whole heap of cash. The last thing you want is to lose everything to opportunistic thieves. Whether you run an office […]

Small Business Solutions: Everything You Need to Stay on Track



linkedin
  A job as a freelance writer sounds like the ultimate career. Freelancers, to some extent, are the boss and don’t have to listen to others. Plus, the role is flexible, which allows the average person a healthy work to life balance. Then, there is the fact that you get to work from home while in pajamas drinking a cup of coffee. Of course, there is no sick pay or job security, but that all seems insignificant in the moment. After all, you’re living the dream, right? As a freelancer, you know that everything isn’t always as it seems to […]

How To Get Writing Jobs To Come To You


how to get paid for writing
Working freelance is tough. Not only do you have to keep yourself organised and motivated, but you also have to make sure that you promote and market yourself. If you’ve decided to give up your 9 to 5 job and take up a more flexible freelance life, here are a few tips on how to promote yourself and get good work. Consider The Publications You’re Pitching For First of all, chances are you’re sending off all sorts of pitches to different editors and publications. Don’t do that. It’s important to make sure that you’re sending the right ideas to the right […]

How To Get More Work as a Freelance Writer


As a freelancer, you are no doubt be used to working for yourself, but as your workload starts to grow, you’ll soon have to make the decision to form a company and hire employees to help you out. Transitioning from a freelancer to an entrepreneur might seem like a scary prospect to some people. However, it proves that you have a good head for business and your customers buy from you because you know what you’re doing! If you’re a freelancer and are at the point where you need to become incorporated, you might be wondering how best to transition to […]

Transitioning From Freelancer To Entrepreneur



freelance life balance
There is no doubt about it; being a freelancer is stressful. You have no job security and you have to constantly be on your toes just to make enough money to stay afloat. However, there are good things about being a freelance worker too. For example, when you work for yourself, you can run your own schedule and make your own decisions. You don’t have to be subservient to someone else. That can only be positive, but if the pressures and stress of freelance life are getting you down, here’s how to beat them and get back on track. Closely […]

Freelance Pressures Getting You Down? Here’s How to Change That


branding your business
Freelancing as a writer is a completely valid way of working and can make a fulfilling lifelong career, especially for those who don’t like the constraints of more traditional setups. However, there’s no doubt that freelancers face some resistance from clients who might otherwise jump at their services. The trick might be to frame yourself as a professional business, rather than a professional individual. Link Brand Like a Pro The first thing to do is to make sure that no part of your branding says anything about you besides “professional.” When you’re working on all your marketing content by yourself, […]

From Tiny Freelancer To Professional Outfit


57 comments
I frequent many writers’ forums. I like to lurk, absorbing the knowledge that my peers type about companies and publishers. Recently, though, I stumbled upon a thread full of angry writers. The writers all freelanced for a publication that I wrote for, as well. The publication had decided to essentially put all freelance projects on hold while they sorted out financial issues. I understood and was patiently waiting to hear if I would get to work with them again. The group of writers in this thread didn’t feel the same. Many threatened the company with a smear campaign. Others posted […]

Tip for New Writers: Successful Writers Don’t Burn Bridges