marketing online
If you run a business, your aim will always be to make money. Even if you’ve turned a passion into a career or you’re doing something you love on a daily basis, when it boils down to it, the success of your company will depend on the numbers on your balance sheets. In order to turn over a profit, you’ll need to promote your business. Whether you’re trying to generate an income from a blog or you’re preparing to take the world of business by storm with a new venture, there are lots of ways you can make people aware […]

From Branding To Blogging: The Best Ways To Promote Your Business

how to work from home
Working from the comfort of your own home is relaxing, soothing and much less stress than commuting to an office—or is it? If you’re on your work-at-home honeymoon period then you are probably over the moon about your new career choice. You can wake up, get a fresh cup of coffee, procrastinate for a bit and then start your work instead of stressing over your car not starting or public transportation being on strike. Whatever the reasons for you working at home, there are a few troublesome things about being independent that you just can’t ignore. I know I went […]

Work at Home Woes

home office
Do you work from home? If so, are you as productive as you could be? If you have an office or a studio at home, here are tips and tricks to help you get more out of your working day. Problems with your workspace When you work at an office, you have a dedicated area. You sit at your desk, switch your computer on, and you’re ready and raring to. If you’re having a meeting, you can pop into a spare room, which is equipped with everything you need. When you’re at home, the setup may be a little different. […]

Are You As Productive As You Could Be At Home?

working from home tips
There are many great reasons to work at home. You’re on your own schedule, you can wear whatever you want, and any water cooler small talk you make is entirely of your own discretion (and usually involves chatting to yourself…). I love it, myself. Still, it’s not all lazy pajama mornings, leisurely lunches, and mid-afternoon glasses of wine. Every now and again, you’ll encounter a problem that…dare I say it…actually makes you miss the regular old routine! Here’s a few of the more common issues, and how you can overcome them. Source: Can you please be quiet? It can difficult to […]

Common Work At Home Problems

working from home tips
Image credit Anyone who is freelance or works from home like me will understand how difficult it is to self motivate.  If you are in the creative industry you may find it harder as distractions and procrastination are far easier to indulge in when you aren’t jumping up to rush to the office. I have some handy tips to get you up and at ‘em, so read on. Routine You need to start with the basics.  Routine.  Whilst it is easy to put things off until an hour before deadline you are not doing yourself any favours at all.  You are […]

If You Work From Home You Need To Read This

The marketing industry is currently booming and with the evolution of social media, it’s never been a better time to get involved with digital marketing. Business is a competition and for a small businesses getting their foot on the ladder, your voice needs to be heard for your company to be a success. People are blogging, using Instagram, Facebook and Twitter to reach their customers and even now vlogging  (video blogging) to get their messages across. Apps are being developed at a rapid rate and all successful businesses should be utilising every free avenue they can get! With almost everyone […]

Go Pro with Marketing

creating a business app
If you have a business, then many say one of the best things you can do is create an app. It’s true that creating an app for your business can help you to grow and expand much faster and the goal of an app is to make things easier and more convenient for your audience. However, an app isn’t for everyone. If you’re confused, this post will help you to figure out whether creating an app is for you. Making Yourself More Visible To Customers An app will make you more visible to your customers. They can see you on the app […]

Should You Create An App For Your Business?

Starting a business? Here are some tips for getting your computer system up and running. No matter the size, shape or style of your business – whether you are working from home or running a company – you’re going to getting to know the ins and outs of computing a fair bit. Your computer is about to be your new best friend in business. But it can be hard to know your pivot tables from your Facebook and Twitter. There’s a lot going on with apps, software, hardware and of course, the ever evolving presence of the internet and all […]

The Guide To Everything ‘Computer’ In Business!

pokemon go lures 1 comment
Forget milkshakes, Pokemon brings all the boys to the yard. Pokemon is a force to be reckoned with. According to Adobe Digital Insights there has been more than 8.9 million global social mentions (including all mentions of Pokemon and Pokemon GO) in July to date. This is a 2,353% increase from the 2016 monthly average of Pokémon mentions in the first half of July alone (July 1-13). You can harness this force and use it to make money if you own a brick-and-mortar business. How? Download the game, login, set up a character and do check to see if your business is […]

How to Use Pokemon Go to Get More Business

Planning for 2016 79 comments
Have you thought about your goals for 2016? All month I’ve been contemplating my goals, which is hard because 2015 has been wildly successful. It’s hard to make new goals when you’ve already met so many. Here are some things I accomplished in 2016: Articles I have written have gotten thousands of shares One of my articles has garnered over 400,000 page views in one month I helped one of my clients get over 1 million page views in one month I worked with several new high-profile clients this year, including CNET and MTV My new goals focus on boosting creativity in new […]

What are Your Goals for 2016?

should you send a christmas card to business 30 comments
I’ve always said, if you want to get ahead in business, you need to get your name out in front of people as often as possible. Christmas cards are a great way to do that. They make the people you send them to feel nice instead of pressured or harassed like cold emails do. Should you send that holiday card? Here is a infographic sent to me by Grammarly to share with you that can help:

Should You Send Them a Holiday Card?

women at work 37 comments
Business Woman Offers Advice To Others Ready To Take The Entrepreneurial Plunge Please enjoy this guest post. The number of American women who own their own businesses is on the rise. It’s estimated that more than 9.1 million women now lead their own enterprises. What’s more, from 1997 to 2014, when the number of businesses in the United States grew by 47 percent, those owned by women grew by 68 percent, according to a report published by American Express OPEN. One woman who is part of that trend – and is helping other women become their own bosses, too – […]

Who’s The Boss? More Women Decide They Are

Marketing on Pinterest 45 comments
  Pinterest is often an overlooked social media site, but there’s one big reason to implement a Pinterest social media marketing plan for your web content. Money! Hello Society found that purchases  originating with Pinterest average around $168.83 per checkout. That’s almost double the results from Facebook and Twitter! Are you convinced, yet? If so, here are 10 ways to kill marketing on Pinterest. Use the right image size. Posts that get the most attention use photos that are 735 x 1,102 pixels. Use a minimum width of no less than 600 pixels to get the best look. Get the aspect ratio […]

Social Media Marketing Tips: 10 Ways to Ace Marketing on Pinterest

giving your brand personality 29 comments
If your bounce rates are high and your conversion rate stinks, one thing is pretty clear: your website visitors hate you. Don’t take it personally. It happens to the best of us. You just need to fix the problem and build your branding platform. Ring, Ring, No One’s Answering: Poor Content = Sucky Conversion Rates Your visitors hate you primarily because your content sucks. The number one key to good content is answering your visitor’s needs. Many websites draw in visitors from social media sites with sensational headlines, but then fail to deliver in the content. This is called click-baiting […]

How to Make Your Visitors Love You and Build Your Company’s Brand

In my early days as a writer, I worked on the side as a customer service rep for Direct TV and a few other smaller companies. I learned a lot about good customer service while I was there and have added to that file of knowledge with the following years of running my own business. Today, I’d like to share my findings with you. Remember FISH During my training for Direct TV, we were forced to watch The Fish! Philosophy video. I found it surprisingly helpful, even after I laughed at the name. It is a customer service technique often […]

9 Tips for Providing Amazing Customer Service

How to Delegate Content Creation 29 comments
There is one, surefire way to boost the quality of your site’s content, enabling you to draw in more visitors and sale more product. Delegate it. Yup, that’s right, I’m telling you to let someone else handle your content creation. Why Delegate Content Production? There are two reasons why you should hand the reigns of content production over to someone else. One, you don’t have time to run a business and: Keep up with SEO trends Research topics that will interest your customers Write articles and blog posts Search for visual content to go with the posts Upload the posts […]

Make Your Site Content Better Instantly

Brochure Printing Robot 74 comments
I was recently interviewed by Global Media & Brochure Printing Company for their website. If you would like to know some marketing secrets that I give my clients, head on over and check out the interview. While you’re clicking around, check out their video: “Brochure Printing Company Web Offset Printing LA, NY, Hawaii, Singapore and Qatar.” It’s a pretty fascinating insight into how those marketing brochures that we read from other companies, and that we design for our own business, is made. They have one of the largest offset printing facilities in Asia and the world. This place is MASSIVE. They have all […]

Interview by Global Media & Brochure Printing Company

Using social media for recruiting 28 comments
I’ve worked for several recruiting companies, writing copy for their bait emails. Twitter was one of the sites I used to research potential recruits. Do you use Twitter for recruiting? Maybe you should. Here are some tips for finding the best new employees using one of the world’s biggest social media sites via my friends over at AkkenCloud.     Click To Enlarge Via AkkenCloud

Infographic: How to Use Twitter for Recruiting

Elance is closing 52 comments
It looks like Elance is closing its doors and evolving into something else.   I know many of my readers use Elance as a way to find freelancers or as a way to find freelance work, so I thought I’d share this email I just received: Hi Alina, I’m writing to share that we will soon wind down the Elance platform and invite you to join the community on Upwork. As we shared earlier this year, the decision to focus on a single platform was difficult but ultimately proved to be the best way to give freelancers access to the greatest […]

Elance is Closing Its Doors

Carli Lloyd USA Women's World Cup 50 comments
ABC News reports that US Women’s National Team midfielder Carli Lloyd visualized herself scoring a bunch of goals in the World Cup final back in May. She netted three in the first 16 minutes of play to propel USA to victory. She got her goals. Literally. Here’s how you can, too. Use Visualization to Achieve Your Goals, Too  “There’s a four step process that when applied, works wonders in helping you achieve your goals,” says Life Coach, Anne Deidre. “Whether it’s the World Cup, losing weight or starting your own business, whatever you want to do, you can!” The 4 Step Process […]

Achieve Any Goal with These 4 Step

How not to run your social media campaigns 68 comments
This post is going to be controversial, so hold on to your hat. One Facebook ad that keeps popping up in my feed is by Boost Blog Traffic, which is run by Jon Morrow. Now, I love just about everything about Jon and I am a big fan, but this ad was a stinker. I mean skunk quality stink. In the ad, Jon is promoting a guide on how to write for Huffington Post. The ad is clearly targeted towards writers and not marketing professionals. As a professional writer, the ad rubbed me the wrong way. No Pay, No Way […]

How Not to Run a Facebook Ad Campaign, and a Few Other Tidbits

where to use branding 42 comments
While researching an article for Content Groove (I’m the editor over there), I realized people are confused about what branding actually is. If you are one of those people, I’ll explain it. What is Branding: Branding Definition Here is my branding definition: Making your brand stand out from competitors with marketing that is consistent and recognizable as belonging to only your company. It’s pretty much that simple. You want everything, from your website copy to your logo to your images, to mesh together to create a cohesive message that people can remember. What people remember about you is called your branding […]

What is Branding?

getting along with your business partner 25 comments
A Shared Goal Can Be Achieved With The Right Outlook, Book Co-Authors Say Please enjoy today’s guest post. Good business partnerships can lead to great things, whether it’s Ben and Jerry dishing up ice cream or Penn and Teller dishing up magic. But sometimes partners aren’t well matched. Their personalities fail to mesh, their differing visions lead to a clash of wills and what seemed like a good idea at the beginning disintegrates quickly in a flurry of angry words and ill will. It doesn’t have to be that way, though. A business partnership – like any relationship – can […]

Overcoming Differences To Remain Business Partners and Friends

what is in quality content 1 comment
If you’ve read anything about content marketing lately, you’ve probably seen it: article after article proclaiming that the new SEO tactic is filling your site with content that your readers will love. They are 100% right, but what is high-quality content? You probably think you’ve been posting quality content all along. It may not be stellar, but you think that it does the job, right? The problem is you need to be more than adequate to secure a spot in search engine results. Even more important than SEO, you want people to share your articles and blog posts. You don’t […]

How Do You Create High-Quality Content?

Multitasking at work ruins productivity. 58 comments
Multitasking fails us, big time. It decreases our productivity, lowers our IQs, and shrinks our brains, according to acclaimed researchers and neuroscientists around the world. The solution? A simple yet revolutionary concept: singletasking. Multitasking is Out We are a stressed-out culture of multitaskers. With too much to do in too little time, we fruitlessly attempt to accomplish more by doing several things at once. Here’s a good NPR story about how multitasking is doing us wrong. What would happen if we tried something different? The Alternative to Multitasking Devora Zack, CEO of Only Connect Consulting, Inc., has just released her latest […]

Forget Multitasking! Increase Productivity with These 5 Tips

the psychology of marketing 70 comments
I’m always interested in the psychology of marketing, so I was super psyched when I recently got an email from Megan Wilson over at Ghergich & Co. Here’s what she had to say: Hello Alina,Just read your post, “How to Automate Your Social Media Accounts for Free“, and I thought that your overview of sites like Klout and Buffer were really great for people looking to get more out of their social media accounts. Our design agency recently released an infographic with Salesforce Canada. It outlines the ways emotions and cognitive biases influence purchasing decisions. More than 64% of people who […]

The Psychology of Marketing Infographic

My youngest daughter making a visit to my office. 31 comments
Instead of the usual What to Read this Week, I thought I’d go off-topic. I’m pretty sure that most of you who follow my blog have a desk and spend most of your weekdays there. Me too. Over the past couple of decades, I’ve found ways to make my desk and office a happy place to work. Here is a tour of my office to give you some inspiration. Me too. Over the past couple of decades, I’ve found ways to make my desk and office a happy place to work. Here is a tour of my office to give […]

A Tour of My Office: How to Keep Your Desk and Office a Happy Place

get your pagerank back 45 comments
Hi and welcome to this What to Read this Week. I want you to be a business superstar. You can’t be a superstar without a little help from your friends. So, here are some great reads on getting your pagerank back, scoring a rocking landing page, writing headlines that melt people’s faces and more. Make Your Landing Pages Rock The best way to sell your product is to make your landing page rock. One guide on landing pages that I think you’ll find interesting is Hacker’s Guide to Awesome Landing Page with Singup Form. Here is a quote from the guide […]

Get Your Pagerank Back, Score a Rocking Landing Page and more this Week: What to Read this Week, April 20-26

small business tips 43 comments
Hey, happy Monday! Welcome to another installment of What to Read this Week. This week, I’m going to focus on articles that will help small businesses. Free List Building Mega Book Last week I told you about a massive article that linked to over 100 articles on list building. Well, this week, I’ve found you a massive guide on the subject. The Definitive Guide to List Building is incredible and covers just about everything you can think of on the subject. The best part is you can download it for free to read on your Kindle or tablet. That’s what I […]

Small Business Tips: What to Read this Week, April 13-19