Branding


branding your business
Freelancing as a writer is a completely valid way of working and can make a fulfilling lifelong career, especially for those who don’t like the constraints of more traditional setups. However, there’s no doubt that freelancers face some resistance from clients who might otherwise jump at their services. The trick might be to frame yourself as a professional business, rather than a professional individual. Link Brand Like a Pro The first thing to do is to make sure that no part of your branding says anything about you besides “professional.” When you’re working on all your marketing content by yourself, […]

From Tiny Freelancer To Professional Outfit


branding your business
Many modern businesses depend on online marketing methods to drive sales and get the cash registers ringing. Whether you’re launching a startup, you’re branching into e-commerce, or you’re keen to generate more interest online, it pays to come up with an online marketing strategy that works. So, what do you need to be successful? Here are some handy hints that may help you answer this question. Branding Branding isn’t just about catching somebody’s eye when they walk into a shop. It’s also about giving them more information about the product, making them think about who you are and what you […]

Brand New: How to Start Online Marketing Your Business


marketing online
If you run a business, your aim will always be to make money. Even if you’ve turned a passion into a career or you’re doing something you love on a daily basis, when it boils down to it, the success of your company will depend on the numbers on your balance sheets. In order to turn over a profit, you’ll need to promote your business. Whether you’re trying to generate an income from a blog or you’re preparing to take the world of business by storm with a new venture, there are lots of ways you can make people aware […]

From Branding To Blogging: The Best Ways To Promote Your Business



39 comments
Your style of writing is important. It is what will make people follow your blogs and search for your guest posts. When you’re deciding what your brand’s voice will be, there is one thing you need to be clear on: Are you a Sex and the City writer or a Dragnet writer? Confused? Let me explain. The Sex and the City Writer Lovers of the iconic HBO series Sex and the City swooned at the thought of being Carrie, the main character. Carrie Bradshaw would sit at her laptop in her fantastic rent-controlled New York apartment, sip coffee or Cosmopolitans […]

Are You a Sex and the City Writer or a Dragnet Blogger?



How to deal with online trolls 31 comments
How to deal with online trolls without losing your cool. They say that you know you’ve hit the big time when you have haters. No matter how good you are or how eloquent you are, you’re going to have some hateful comments on your website or social media content. It happens. Some people have nothing better to do than to be negative. For example, I wrote an article for CNET about unusual things you can wash in the dishwasher. People got irate, to say the least. I was dumbfounded. It was an article about washing objects like kids toys in […]

What to Do When You Have Haters



giving your brand personality 29 comments
If your bounce rates are high and your conversion rate stinks, one thing is pretty clear: your website visitors hate you. Don’t take it personally. It happens to the best of us. You just need to fix the problem and build your branding platform. Ring, Ring, No One’s Answering: Poor Content = Sucky Conversion Rates Your visitors hate you primarily because your content sucks. The number one key to good content is answering your visitor’s needs. Many websites draw in visitors from social media sites with sensational headlines, but then fail to deliver in the content. This is called click-baiting […]

How to Make Your Visitors Love You and Build Your Company’s Brand


where to use branding 42 comments
While researching an article for Content Groove (I’m the editor over there), I realized people are confused about what branding actually is. If you are one of those people, I’ll explain it. What is Branding: Branding Definition Here is my branding definition: Making your brand stand out from competitors with marketing that is consistent and recognizable as belonging to only your company. It’s pretty much that simple. You want everything, from your website copy to your logo to your images, to mesh together to create a cohesive message that people can remember. What people remember about you is called your branding […]

What is Branding?


small business tips 43 comments
Hey, happy Monday! Welcome to another installment of What to Read this Week. This week, I’m going to focus on articles that will help small businesses. Free List Building Mega Book Last week I told you about a massive article that linked to over 100 articles on list building. Well, this week, I’ve found you a massive guide on the subject. The Definitive Guide to List Building is incredible and covers just about everything you can think of on the subject. The best part is you can download it for free to read on your Kindle or tablet. That’s what I […]

Small Business Tips: What to Read this Week, April 13-19



Business tip articles 157 comments
Welcome to this installment of What to Read this Week! I hope you had a great Easter weekend. My kids are too old for egg hunting this year (*sad mama*) so we just stuffed ourselves with candy, ham, rolls, mashed potatoes and Netflix. Let’s jump into these great reads! List Building Supreme I probably don’t need to tell you how important list building is, but to get a great email list you need a good strategy. There’s no lack of strategies out there. Jenna Dalton rounded them all up into a super post: The Ultimate List-Builder’s Resource Guide: 111 Links to […]

Build Your Email List and Please Your Customers: What to Read this Week, April 6-12


google and twitter are teaming up 26 comments
Welcome to this week’s instalment of What to Read. This week there are some great reads to make your brand the best it can be. Get Your Online Brand Rocking Want to rock your online presence, but don’t want to read a long article about it? This infographic by FabulousBlogging.com is perfect. It breaks down everything you need to do to get your online image popping into daily, weekly and monthly tasks so you don’t get overwhelmed. It’s best tip is: Getting Attention for Your Brand Attention isn’t easy to come by in the jam-packed internet marketplace. Luckily though, there […]

Brand Management Extravaganza, What to Read this Week: March 30- April 5


27 comments
Every Monday, I will share with you some of the best marketing, content and business articles on the web. Here’s what I’m loving this week: 5 Pointless Marketing Metrics You Can Stop Tracking Today I think a lot of people have gone overboard with tracking, so I love seeing articles like this one by Rachel Sprung. Email opens, Facebook likes, ad impressions, blog comments and the like don’t really tell you if you are succeeding at your marketing goals. Top 15 FREE Internet Marketing Tools To Boost Your Online Business Nothing is better than free, especially when you are trying […]

What to Read this Week: March 2-8, 2015



34 comments
My goal is to get eyes on my client’s brand. I got to wondering how other marketers do the same. So, I sent out a call to people in the industry for their best tips. Here are some great lessons from three experts. Get Shocking This is the very first response I got: Subject: I STOLE YOUR DOG Alina, I didn’t really steal your dog. In fact I don’t even know if you have a dog. But I did see your post on Profnet about getting the attention of people for your blog, website or marketing purposes and I felt […]

Attention Getting Tips for Your Brand from 3 Experts


Many business owners want to know how to use social media to build their business. I like teaching by example, so let’s take a look at a company that not only did the wrong thing very publicly, they continue to do it. How Not to Use Social Media for Your Brand Back in May of 2012, on the reality show Kitchen Nightmares, Chef Gordon Ramsey visited Amy’s Baking Company. The couple refused to listen to any advice he had to give, admitted to taking their server’s tips and generally acted in a very unprofessional manor, which included yelling at customers. […]

How Not to Use Social Media: A Case Study Using Amy’s Baking Company


Lately, I’ve been getting what I like to call “free” clients. These are free clients that you don’t have to look for. They just fall into your lap. No cold calling. No emails. Nadda. So How Did I Get These Free Clients? My website. Yup, the one you’re looking at right now. These clients found my website and from the information on it, and nothing else, they wanted to hire me. That’s the power of a great writer’s website. Want to know my secrets to a great site that draws in free clients? Nix the Hosting Ads No hosting sponsored […]

How to Get Free Clients for Your Business



So your site was hit by Panda. Then it was hit by Penguin. Then, Hummingbird came along. Don’t worry, all is not lost, my friend. It’s just that the old SEO techniques that you’ve used over the past few years need to be thrown out the window and replaced with ones that work after these three major algorithms changes. The beautiful part about new SEO is that the changes will make your site look more professional and they will be more likely to weather new Google algorithms. Go Long! For years, people have been saying, “Only post content that is […]

New SEO Tips That Will Give Your Site Google Mojo


I frequent many forums. I like to lurk, absorbing the knowledge that my peers type about companies and publishers. Recently, though, I stumbled upon a thread full of angry writers. The writers all freelanced for a publication that I wrote for, as well. The publication had decided to essentially put all freelance projects on hold while they sorted out financial issues. I understood and was patiently waiting to hear if I would get to work with them again. The group of writers in this thread didn’t feel the same. Many threatened the company with a smear campaign. Others posted hateful […]

Businesses Shouldn’t Burn Bridges