• Blogging,  Content and Copywriting

    50+ of My Best Writing Tips

    Share this...FacebookGoogle+TwitterLinkedinIf you haven’t been to my Instagram page, you should.  I share all kinds of writing goodies there. Here are some of my best tips I’ve shared there.   View this post on Instagram   Casual Style Casual, friendly or informal style is basically how you’d talk to a friend. You would use second person or sometimes first person, and you would use slang, metaphors, jokes and contractions. Just how casual you can be depends on the website. For example, if you were writing for the New York Times style section, your level of casualness would be a little more laced up than if you were writing for BuzzFeed.…

  • Blogging is a wonderful thing. It has been a huge and influential step in the democratization of our media. It has empowered many to shake off the shackles of wage slavery and go into business for themselves, turning their blogs into a steady source of income. What’s more, a blog can be an extremely potent marketing tool for the nascent entrepreneur. It can humanize their brand by giving them a voice and allow them to share their insights, experience and advice. This not only builds value in their brand but engenders trust in prospects, helping to facilitate conversions. For freelancers it can promote awareness of the services they offer and showcase their talents to prospective clients. Image by Pixabay A blog can raise awareness of an important issue. It can help to promote a charitable cause. It can give a voice to the voiceless and enlightenment to the unenlightened. But in order for your blog to achieve it’s true potential, the right sets of eyes need to get in front of it. Here are some time honored ways in which bloggers of all shapes and sizes can ensure that their voice is heard by those who need to hear it the most. Get to know your SEO If you run a small business for which you blog, it’s likely that you’re familiar (at least in principle) with Search Engine Optimization. This means ensuring that your blog appears as highly on search engine rankings as possible to reach the people who are asking the questions to which you and / or your business provide answers. If you’re blogging to promote your small business or your freelance services, it’s recommended that you liaise with an SEO agency to help you to maximise your impact. However, if you don’t have the resources to do this, there are still a number of ways in which you can improve your SEO such as; Install a plugin like Yoast that will help you to make your writing more SEO friendly. Research your keywords to ensure that they make for maximum engagement. Try to get trusted high authority domains like local businesses and newspapers to backlink to you. Embed internal links throughout your content. Join the community Whatever your chosen niche, whether you’re writing for promotion or passion, it’s highly likely that your blog is aimed at a certain subculture of people who will have their own communities on social media platforms. Join these communities and be a reciprocal member. This means not just using the community to promote your own content but also helping to promote that which others have created. Develop a strategy Many bloggers and businesses alike fail to get the most out of their blogs because they produce content on an ad hoc basis with no strategy behind it. This can prevent them from capitalizing on important opportunities like trending topics. Whatever your reasons for blogging, make sure that you have a clear content strategy that capitalizes on changes in user interest e.g. seasonally themed posts or posts that coincide with key events in your chosen industry. Your voice has the potential to change the world. It’s just a case of making sure that the right people hear it.
    Blogging,  Content and Copywriting

    Your Voice Can Change The World… But Who Can Hear It?

    Share this...FacebookGoogle+TwitterLinkedinBlogging is a wonderful thing. It has been a huge and influential step in the democratization of our media. It has empowered many to shake off the shackles of wage slavery and go into business for themselves, turning their blogs into a steady source of income. What’s more, a blog can be an extremely potent marketing tool for the nascent entrepreneur. It can humanize their brand by giving them a voice and allow them to share their insights, experience and advice. This not only builds value in their brand but engenders trust in prospects, helping to facilitate conversions. For freelancers it can promote awareness of the services they offer…

  • daylight savings time
    Blogging,  Business,  Content and Copywriting

    Lose Daylight Without Losing Your Writing Mojo

    Share this...FacebookGoogle+TwitterLinkedinNeuropsychologist Offers Practical Tips to Prepare for the Clock Change That post-summer sluggishness usually kicks in every October as we head into fall. The temperatures drop and the one thing that makes winter’s rapid approach evident regardless of climate is the loss of daylight. For many writers (and others!), this loss of daylight also leads to a loss of energy, an uptick in short temper and even bouts of depression. So how can we ease into the rapidly approaching winter months? Dr. Sanam Hafeez, an NYC based licenses clinical psychologist and faculty member at the prestigious Columbia University Teachers College, offers practical tips to prepare writers for the clock change.…

  • sleeping problems
    Blogging,  Business,  Content and Copywriting

    Drowsy After Another Restless Night? Try These 5 Tips For A Good Night’s Sleep

    Share this...FacebookGoogle+TwitterLinkedinMillions of Americans (including freelance writers!) toss and turn much of the night, unable to fall asleep – or to stay asleep once they finally do drift off. This isn’t good if you have an article due tomorrow! Maybe it’s worry about bills. Maybe it’s relationship problems. It might even be a sleep disorder keeping them awake when they should be snoozing soundly. Whatever the reason, more than one-third of American adults don’t get enough sleep on a regular basis, according to the Centers for Disease Control. Without proper sleep, you could be drowsy at work the next day, unable to properly perform your job and irritable with everyone around…

  • writing style and voice
    Blogging,  Content and Copywriting

    Tone: How to Make Your Writing Sound Formal or Informal

    Share this...FacebookGoogle+TwitterLinkedinWhen you’re taking jobs from clients, you’ll notice that they will often ask for a ‘formal’ or ‘casual’ tone in your writing style. You need to have a good handle on what these styles are to please your clients. Here’s how to make your writing fit with each one. Formal Style When you see ‘formal’ think business. It’s basically how someone would speak to their CEO or upper management. There’s typically: No jokes No contractions like don’t, won’t, can’t, haven’t Industry terms Third-person point-of-view only (don’t use you, I, we, our) Here’s an example of formal writing: Blog Post: Strategies for Increasing Revenue in a Value-based Healthcare System Combine…