Alina Bradford


About Alina Bradford

I've been a DIY, lifestyle, tech and health writer for almost two decades. Dang, that makes me sound old...Anywhoo, feel free to follow me on Twitter. I'm @alinabradford. Real original handle, huh?


what is SEO
You’ve probably seen job ads looking for writers that know SEO. If you don’t know what those three letters mean, don’t worry. I’m here to help! SEO is an abbreviation for search engine optimization, which, in a nutshell, means anything that helps a search engine find an article and rank it on the first page of search results. Go to Google and search for your favorite topic. See the first result? That article has excellent SEO. So, how do you get these magical results? Well, only so much of it is in the hands of the writer. A lot of […]

What is SEO: A Step-by-Step Guide for Writers   Recently updated !


how to blog
Is your blog content the nerdy kids sitting by itself at the lunch table? Do you want it to be the head cheerleader front-and-center at the pep rally? Everyone wants their site to have amazing content, but actually creating popular content isn’t easy. I should know! I’ve been producing site content for clients for more than 16 years. Along the way, I’ve picked up a few tricks that can make your content sharable and search engine friendly. Up until now I’ve been using all of these tricks for just for clients. Today, I’m going to share them with you. 1. […]

Five Ways to Make Blog Posts More Popular   Recently updated !


Freelance writing business
For those who run home businesses, (like a freelance writing business!) there are a number of unique challenges you’re likely to face. For example, you end up with a huge spike in sales in a short space of time. It might sound funny, but when that happens it can be something of a nightmare. Suddenly, having lots of sales to deal with is a drain on resources. If you’re just starting out, you might be wondering what you need to do to keep on top of it all. Here’s what you need to know. Tell The Taxman First, let’s think […]

Is There Such A Thing As Too Many Sales?



Do I need a copywriter or a content writer? Is there a difference? I’ve been asked this so many times. In fact, I just saw someone ask this question in a copywriting forum on Facebook. Some writers don’t even know the difference! I’ve written articles about it for other websites, but I thought I should probably lay down the knowledge here, too. Let’s get started. The Difference Between Copywriting and Content Writing…In a Nutshell There’s probably going to be arguments about this. Some people feel that content and copywriting are the same thing, but it really isn’t in my opinion. […]

What’s the Difference Between Copy and Content?   Recently updated !


how to reach your goals 52 comments
US Women’s National Team midfielder Carli Lloyd visualized herself scoring a bunch of goals in the World Cup final in 2015. She netted three in the first 16 minutes of play to propel USA to victory. She got her goals. Literally. Here’s how you can, too. Use Visualization to Achieve Your Goals, Too  “There’s a four step process that when applied, works wonders in helping you achieve your goals,” says Life Coach, Anne Deidre. “Whether it’s the World Cup, losing weight or starting your own business, whatever you want to do, you can!” The 4 Step Process To Achieve Any Goal Get […]

Achieve Any Goal with These 4 Step   Recently updated !


hiring freelancers
Most people who are brave enough to set up their own small business have some form of adequate multitasking skills. However many small businesses get stuck and find that they don’t see growth. You may not be seeing a decline in sales and dissatisfaction from customers, but you just can’t seem to break through a monthly target. You as the business owner are the main voice in deciding what direction the products and services your company provides go. However, a lack of different voices can slow the efficiency of a business down and damage a company’s appeal. Enlisting the services […]

How Your Small Business Could Attract Independent Contributors   Recently updated !



I make around $200 an hour writing articles and blog posts for websites. Want to know my process? Here it is: I Google my topic and read! I make sure to go to only reputable sites for my facts, though. Sites run by the government, universities, zoos and hospitals and the like are a-okay. Next, I just write. Like, flat-out type. I get all of the facts out of my head and into a Word document. Once everything is down, I divide it up into sections and order the sections in a way that makes sense. I give each section […]

How I Write Articles for Big Companies


wham
Being a stay-at-home mom is a dream for many, but it’s hard to do when you need to make a living. I’ve been there. I decided to build a business from home, while I raised my babies. Now, I’m successful and my babies are teens. If I can do it, you can too! Try these money making ventures to fill your days and your bank account. Freelance Writing If you love to write, then freelance writing may be for you. That’s what I do. I built my company during nap times and often with a toddler on my lap as […]

Great Freelancing Ideas For Stay-At-Home Moms


getting an office for your freelance business
So, it’s come time to say goodbye to the home office. At least, it won’t be your central point of operations now because you’re moving up in the world! You’ve got yourself a commercial office space, likely because you need to scale up. But, any drastic move in business comes with its own risks. What are the road bumps that you would be better off avoiding? Pic by Pexels Anticipate Those Overheads One of the reasons that so many people start a business from home is because of the extremely low overheads involved in running the business. Now that you’re […]

How to Move from a Home Office to a Commercial Building



how to get website traffic
Seeing your shiny new business website for the first time, you might feel a significant burst of pride. This is your very own online space where you can show your customers exactly what you’re all about – after all, despite the rise of social media, websites are still the number one place customers visit when they want to find out more about a company. You may have got website developers in to do the work for you, or perhaps you’ve put the time into learning about website building and have produced the whole thing by yourself. Whichever it is, you […]

3 Things You Need To Do If You Want More Website Traffic


how to become a freelance writer
Becoming a successful freelance writer isn’t easy. A lot of people hope they can make a career out of doing it on a full-time basis, but a lot of people end up going back to the daily grind after a few months. This doesn’t have to happen to you. Here are some improvements you should make for your freelance writing career to get it off to a great start. Pexels Work at Making Your Proposal Perfect Proposals are just part of the biz, so you need to learn how to make glittering beacons that potential clients will respond to. A […]

Improvements You Should Make to Your Freelance Writing Career


47 comments
I was recently critiquing a person’s article, and something struck me. This article had everything going for it…in theory. It was on a great topic that would be interesting to the reader. The problem was, once you started reading, it was clear that the article was generic. It was a general dabbling into the subject and not the in-depth article the title promised. Of course, the average reader would click away from the article right away and never come back to the site. To help you avoid this mistake, I’m going to give you a sure-fire way to determine if […]

Fight Generic Content: How to Create Interesting Posts



Three Tasks To Outsource
Want your business to be more efficient? Why not consider outsourcing some of your tasks to virtual staff? Not only does it mean that you don’t have to manage a hundred and one jobs in-house, but it also ensures each area is up to date on the law and being performed to the highest standard. Chances are, you’ve already considered outsourcing jobs such as payroll, HR and fulfillment to make things easier for yourself, but there are quite a few other tasks to you could have taken care of that you might not have thought of. Here are just a […]

Simplifying Your Startup: Three Tasks To Outsource (That You Probably Hadn’t Considered!)


Social media post ideas 36 comments
At a loss for social media post ideas? Well, this infographic has you covered. All you need to do is fill in the blank with information that will make the post pertinent to your industry. Absolutely fool proof! Feel free to share this post. Embedding code is below.   Use this code to embed this infographic on your site: <iframe width=”891″ height=”2683″ frameborder=”0″ scrolling=”no” style=”overflow-y:hidden;” src=”http://www.easel.ly/index/embedFrame/easel/2225792″></iframe>

Infographic: Social Media Post Idea Templates


Multitasking at work ruins productivity. 59 comments
Multitasking fails us, big time. It decreases our productivity, lowers our IQs, and shrinks our brains, according to acclaimed researchers and neuroscientists around the world. The solution? A simple yet revolutionary concept: singletasking. Multitasking is Out We are a stressed-out culture of multitaskers. With too much to do in too little time, we fruitlessly attempt to accomplish more by doing several things at once. Here’s a good NPR story about how multitasking is doing us wrong. What would happen if we tried something different? The Alternative to Multitasking Devora Zack, CEO of Only Connect Consulting, Inc., has a book called, “Singletasking: […]

Forget Multitasking! Increase Productivity with These 5 Tips



social media accounts 7 comments
Keeping up with various social media accounts can be a pain when you have a business to run. If you’re like me, you have a Facebook, Twitter, LinkedIn and Instagram account. You know you are supposed to post regularly to get the most benefit from each site, but who has the time, am I right? Well, the best way to solve your problem is to automate your social media accounts. It’s easy to spend big bucks on social media automation, but I’ve tried and rounded up the best free options for you. Klout Cost: Free Works with: Facebook, Twitter, Instagram, Blogger, […]

How to Automate Your Social Media Accounts for Free


what is in quality content 1 comment
If you’ve read anything about content marketing lately, you’ve probably seen it: article after article proclaiming that the new SEO tactic is filling your site with content that your readers will love. They are 100% right, but what is high-quality content? You probably think you’ve been posting quality content all along. It may not be stellar, but you think that it does the job, right? The problem is you need to be more than adequate to secure a spot in search engine results. Even more important than SEO, you want people to share your articles and blog posts. You don’t […]

How Do You Create High-Quality Content?


Twitter tips 55 comments
  Can we chat? I want to talk about something that I have been seeing a lot on Twitter: Follow Baiting. (Yes, I coined that term and yes, you can use it.) It’s when: You follow someone Wait until they follow you Then unfollow that person What is the purpose of this? When nice people see that someone is following, they usually follow back. There are people out there that have learned how to exploit nice people. These people believe that if your following number is much lower than your follower number you look like an expert with, well, a […]

Follow Baiting: The Great Lie of Twitter



seminar for your business
Pixabay Positioning yourself as an expert and finding new clients are two things that are very important in the world of freelancing and small business. In fact, they are two things that feed on each other. The more expert you seem, the more clients you get, and the more clients you get, the more expert you seem! But is there a way you can kill two birds with one stone, here? Well, there are several ways of bringing attention to yourself in a way that shows your expertise. Blogs are one of the most popular and effective ways of doing […]

Be the Expert! Hold a Seminar for Your Business


55 comments
I get a lot of email newsletters, PR emails, special offers, blog alerts…you name it, my email is full of it. I like to keep up-to-date on what others are doing in my industry. To be able write for my clients, I need to stay in-the-know about what’s happening in other industries, too. So, when it comes to email subject lines I’ve seen them all. (Plus, in my almost two decades of copywriting, I’ve written my fair share.) Let me tell you something: a bunch of you guys are doing it all wrong. Let’s look at some examples and I’ll […]

5 Examples of Awful and Awesome Email Subject Lines…and Maybe a Few Shades of Grey


freelance life
Although it’s indicative of an easy life for a lot of people, the freelancer lifestyle is not always what it seems. Now, being a freelancer is, for all intents and purposes, running a one-person business. You should treat yourself as a commodity. This is how you’ll make progress, but we’ve all hit those snags where we’re on the brink of giving up and getting a “proper” job. This is why you should never do that… Pexels The Freedom… It’s not just the waking up whenever you want, there’s a greater sense of control over your life. This is why so many […]

Putting The “Free” In “Freelancing”



pretty office for freelancers
How we perceive ourselves is often how our clients end up perceiving us. If we’re slow to respond, too light hearted in our emails, and so on, then we’ll probably get tagged as ‘unprofessional,’ and once that happens, it’s hard to come back. If you’re serious about being taken seriously, then you need to carve out a home office that is serious and professional. No more winging it from wherever you happen to be: now’s the time to step up. Source: Pexels.com A Work Only Space The spare room that doubles up as your office/general storage unit for your family’s […]

If You’re a Professional, You Need a Professional Office


social media marketing
Guest post Social media marketing is really effective if used the right way. Considering the number of people getting information online, it is easier for you to reach out to them by using social media. It is important to note that not everyone can be reached online. There are those who are willing to read your ads while others would simply ignore you. You should find a way to listen to them and gradually engage with them. Make them feel like you are interested in addressing their needs. Respond to their questions. Leave comments when they say something good about […]

9 Awesome Tips To Improve Social Marketing


Business tips for freelance writers
Image source Becoming an independent freelancer can be a pretty bold step to take, but transitioning from freelancer to business owner is a much bigger one. It creates a shift in your responsibilities, your needs and how you operate. The challenges change and become bigger, but they are so worth taking on because a being a freelance copywriter compared to being the managing director of an agency has huge rewards. The most complex part of the process is knowing how. That is why I have come up with a list of steps you can proactively take to make the shift from self-employed […]

Leap Of Faith: From Freelancer To Managing Director



social media
With the huge increase of users on social media, there is no surprise that so many more business and online ventures are turning to this as a form of marketing. As a freelance writer, it’s important that you build a successful online presence through some of the major players on social media, to help build your success.    You Get Better Coverage on Search Engine Results Social media plays a huge part in your SEO when it comes to your website and online presence. Search engine optimization is the best way to ensure that you have visibility in what can […]

Popular Benefits Of Social Media Marketing


travel writing tips
Blogging has become more than just a hobby for some people. For many lucky and hard-working individuals around the world, blogging is a lifestyle and a career. It’s a career path that makes ample use of creative writing skills and research, but it’s also perfect for people with busy lifestyles who are constantly on the move. If you’ve turned writing into a career, then something you’ve probably thought about is how to keep blogging while you’re on the go. Perhaps you travel around the world to take pictures and get ideas for content, or maybe you work a regular day […]

4 Helpful Tips to Keep You Blogging on the Go


running a small business
Pic Something that freelance writers and other similar professionals know is that they need to think of themselves as a fully-fledged business in order to succeed. If you are a freelance writer, and you have not yet got to the point of thinking of yourself in this way, you might want to ask yourself what it is that’s stopping you. No matter what, you need to ensure that you are doing everything you can to take yourself seriously. Fortunately, there are a number of ways to make sure that that is the case. Let’s have a look at how you […]

Taking Yourself Seriously As a One-Person Business



app ideas for your business
There is going to be a point during your startup career when you are going to have to look to other options. This may be to save money, to save time or to save on resources and staffing – all of which come at an extra cost which is hard to cover. When you are first starting out, expenses need to be reigned in in order to hold in reserve for when times get bad (don’t worry; almost everybody has this blip). The solution to this? Outsourcing. Do You Need to Outsource? You don’t actually have to outsource in some cases. […]

The Outsourcing Solution For Startups


small business
Small businesses are becoming more and more popular due to how easy it is to set one up. All you really need is an address, a website, some employees and an idea. Though the idea part can be tricky, the other parts are relatively simple. But, this article will focus on employees. More specifically, we’ll be talking about how you can hire and keep employees, even though you’re just a small at-home business. So whether you’re a blog owner, designer or just a small-time business owner, here are a couple of ways to keep your employees happy. Image Source Advertise […]

How to Keep Small Business Employees Happy


ecommerce tips
Want to boost your sales, drive traffic to your site and engage in a more meaningful way with your customers? The answer is no longer confined to the web. The smart companies are spreading their wings and heading back down to earth. Market leaders in retail such as Amazon, Warby Parker and Bonobos are investing in bricks and mortar and reaping the benefits. There is no reason why service industries, such as my own beloved freelance writing sector, could not follow suit by introducing some physical products into the mix. Image The online virtual high street is crowded and hugely […]

5 Essential Steps To Move Your Ecommerce Enterprise Onto The High Street