Alina Bradford


About Alina Bradford

I've been a DIY, lifestyle, tech and health writer for almost two decades. Dang, that makes me sound old...Anywhoo, feel free to follow me on Twitter. I'm @alinabradford. Real original handle, huh?


how to make your blog awesome
Let’s get real. There has always been the eternal divide when it comes to writing: art versus money. Either create something that is niche that you love, or go for the lowest common denominator and appeal to a mass audience. When it comes to creating online content, is it possible to create a blog post that captures the attention of the masses and takes off, but stays true to your personality and niche? Some would argue that it can’t be done, yet others will gladly regale you with their success story. A story that started out with a very simple […]

Art Vs Commerce: Creating Great Blogging Content That Carries


how to start my own business
We all have that dream of being able to stand up from our desks, tell our boss what we really think of them, and storm out, ready to start a new life. However, it’s hardly surprising most people don’t do that since they generally don’t have a plan for what comes after. Thanks to the internet, it’s never been easier to do just that. Of course, that doesn’t mean that there aren’t still a lot of challenges in your way. If you really want to start your own business, here are a few things that you need to be fully […]

Think You’re Ready To Start Your Own Business? Hold On!


You don’t always need money to make money. Many solo entrepreneurs have started with nothing. It’s all about being creative in the beginning and taking things slowly – the luxuries can come later. Here are seven tips for getting the ball rolling on a tight budget. 1. Work from home (if you can) You don’t need an office to begin with – the cost of rent isn’t worth it. Start off by working from home. If you need to get out of the house to do meetings with clients or simply have some social interaction, there are always coffee bars […]

7 Tips For Starting A Solo Business On A Tight Budget



selling programs online
The online program and course industry is huge – and is still gathering plenty of momentum. According to reports last year it was worth $200 billion, and the chances are that figure is even higher as you read this. Put simply, if you have a particular set of skills and knowledge, there is a market for your expertise. All over the world, there are people clamoring to find out information on almost every subject under the sun, and, most importantly, they are willing to dip into their pockets to access it. If you are knowledgeable about direct sales, online marketing, […]

Handy Hints For Selling Online Courses


making money as a writer
Despite all the odds, freelancers are strangely optimistic about the future. We work in an uncertain field and have only ourselves to depend on, yet more than seventy percent says they feel either confident or balanced about their business performance over the next twelve months. Where the media is talking about a stressed out workforce and an uncertain future, freelancers are taking it easy – demonstrating that it is, in fact, possible to have our priorities straight when we manage it on our own. It’s not all rosy, though, as the same percentage said that they have problems with late […]

Eliminate Freelancer Fear With Proactive Payments


freelance writing business
So you want to be a blogger? Well, the first thing you’re going to need to do is kick the creativity  to the curb (okay, not totally) and think like an entrepreneur. Blogging as a hobby is all well and good, but if you want to make some real money, creativity alone just won’t cut it. Instead, you have to be big and bold and operate like a boss. To do that, you need to treat your blog like the business you want it to be. Board meetings and pencil skirts aside, you’re going to want to get serious with your blogging […]

Treat Your Blog Like A Business And It Will Boom



As a freelance writer, for me, the work is easy. It’s dealing with the clients that’s hard. So, over the past few years I have developed a strategy for dealing with clients, and ensuring I get paid every time! How to Spot a Scam There are a lot of scammers out there that would just love for you to write something great, then disappear without paying. You can spot the tricksters with these tips: They don’t want to tell you their budget in the ad. Their ad is full of typos. It doesn’t seem like the person who wrote the […]

The Freelancer’s Guide to Dealing with Clients


For everyone who wants to embrace the freelance writing career, there are plenty of helpful materials online to teach you exactly what you should be doing, and how, and preferably when and where too. But I am of the opinion that the best lessons are the ones that show you clearly what you shouldn’t do. Here’s an ode to the worst mistakes of copywriting. #1. You don’t stick to basic SEO rules The first and most basic lesson is that online writing can turn into a successful business if you’re being viewed and noticed. In other words, not obeying the […]

The 7 Sins of the Unready Writer (Blogging for Noobs)


hiring freelancers
When it comes to effective business practices, compassion isn’t the first thing to spring to people’s minds. If anything, when we think of successful business people, we think of ruthless individuals who are harsh, stern, get their own way and often profit at the expense of others. But while this may prove true in some cases, the opposite actually rings true when it comes to operating a small business. Small businesses rely a lot more heavily on a content and loyal staff base than multinational firms. When businesses are just starting out, highly competent and friendly staff can make or […]

Kindness Isn’t Weakness: How Compassion Can Benefit Your Business



I just received this great information, and thought it would be helpful for you freelancers out there, especially since it’s World Entrepreneur Day: The most recent annual report from Upwork and the Freelancers Union found that more people than ever are choosing to freelance, up to 55 million this year, or 35% of the total U.S. workforce. Many factors are contributing to a surge in the gig economy like the growing costs of opening a business (office space, utilities, payroll, etc.) to employees seeking flexibility, but one thing remains the same: contract workers do not receive access to the same benefits […]

Tools to Help Freelancers to Celebrate World Entrepreneur Day


why freelancers go independent
The Slash Workers report by AND CO has found that freelancing isn’t just the future of business, it’s the now and freelancers are loving their life (as if you didn’t already know!) They interviewed 300 independent workers in February and March 2017 and basically found out how they feel about every aspect of the freelancing game. “We launched this study because we wanted to quantify the evolving makeup and motivations of today’s independent workforce. The data revealed a host of unique insights into this new worker class, but most significant was the multifaceted nature of these ‘Slash Workers,’” said Leif Abraham, […]

What 2017 Freelancers are Saying About Their Business


freelance life
I struggled to get paid what I was worth for a long time as a freelance writer. You know why? Because I was a generalist. I would write about anything. When someone asked me what my specialty was I would say, “I can write anything!” *Insert the sound of a deflating balloon here* Yah, potential clients don’t want to hear that you write about all kinds of things. They want to know you specialize in their category. They want to know they’ve hired a writer that knows industry terms and sounds like they genuinely know what they’re talking about. Why […]

Yes, You Need a Niche, Freelance Writers



what is SEO
You’ve probably seen job ads looking for writers that know SEO. If you don’t know what those three letters mean, don’t worry. I’m here to help! SEO is an abbreviation for search engine optimization, which, in a nutshell, means anything that helps a search engine find an article and rank it on the first page of search results. Go to Google and search for your favorite topic. See the first result? That article has excellent SEO. So, how do you get these magical results? Well, only so much of it is in the hands of the writer. A lot of […]

What is SEO: A Step-by-Step Guide for Writers


how to blog
Is your blog content the nerdy kids sitting by itself at the lunch table? Do you want it to be the head cheerleader front-and-center at the pep rally? Everyone wants their site to have amazing content, but actually creating popular content isn’t easy. I should know! I’ve been producing site content for clients for more than 16 years. Along the way, I’ve picked up a few tricks that can make your content sharable and search engine friendly. Up until now I’ve been using all of these tricks for just for clients. Today, I’m going to share them with you. 1. […]

Five Ways to Make Blog Posts More Popular


Freelance writing business
For those who run home businesses, (like a freelance writing business!) there are a number of unique challenges you’re likely to face. For example, you end up with a huge spike in sales in a short space of time. It might sound funny, but when that happens it can be something of a nightmare. Suddenly, having lots of sales to deal with is a drain on resources. If you’re just starting out, you might be wondering what you need to do to keep on top of it all. Here’s what you need to know. Tell The Taxman First, let’s think […]

Is There Such A Thing As Too Many Sales?



Do I need a copywriter or a content writer? Is there a difference? I’ve been asked this so many times. In fact, I just saw someone ask this question in a copywriting forum on Facebook. Some writers don’t even know the difference! I’ve written articles about it for other websites, but I thought I should probably lay down the knowledge here, too. Let’s get started. The Difference Between Copywriting and Content Writing…In a Nutshell There’s probably going to be arguments about this. Some people feel that content and copywriting are the same thing, but it really isn’t in my opinion. […]

What’s the Difference Between Copy and Content?


how to reach your goals 52 comments
US Women’s National Team midfielder Carli Lloyd visualized herself scoring a bunch of goals in the World Cup final in 2015. She netted three in the first 16 minutes of play to propel USA to victory. She got her goals. Literally. Here’s how you can, too. Use Visualization to Achieve Your Goals, Too  “There’s a four step process that when applied, works wonders in helping you achieve your goals,” says Life Coach, Anne Deidre. “Whether it’s the World Cup, losing weight or starting your own business, whatever you want to do, you can!” The 4 Step Process To Achieve Any Goal Get […]

Achieve Any Goal with These 4 Step


hiring freelancers
Most people who are brave enough to set up their own small business have some form of adequate multitasking skills. However many small businesses get stuck and find that they don’t see growth. You may not be seeing a decline in sales and dissatisfaction from customers, but you just can’t seem to break through a monthly target. You as the business owner are the main voice in deciding what direction the products and services your company provides go. However, a lack of different voices can slow the efficiency of a business down and damage a company’s appeal. Enlisting the services […]

How Your Small Business Could Attract Independent Contributors



I make around $200 an hour writing articles and blog posts for websites. Want to know my process? Here it is: I Google my topic and read! I make sure to go to only reputable sites for my facts, though. Sites run by the government, universities, zoos and hospitals and the like are a-okay. Next, I just write. Like, flat-out type. I get all of the facts out of my head and into a Word document. Once everything is down, I divide it up into sections and order the sections in a way that makes sense. I give each section […]

How I Write Articles for Big Companies


wham
Being a stay-at-home mom is a dream for many, but it’s hard to do when you need to make a living. I’ve been there. I decided to build a business from home, while I raised my babies. Now, I’m successful and my babies are teens. If I can do it, you can too! Try these money making ventures to fill your days and your bank account. Freelance Writing If you love to write, then freelance writing may be for you. That’s what I do. I built my company during nap times and often with a toddler on my lap as […]

Great Freelancing Ideas For Stay-At-Home Moms


getting an office for your freelance business
So, it’s come time to say goodbye to the home office. At least, it won’t be your central point of operations now because you’re moving up in the world! You’ve got yourself a commercial office space, likely because you need to scale up. But, any drastic move in business comes with its own risks. What are the road bumps that you would be better off avoiding? Pic by Pexels Anticipate Those Overheads One of the reasons that so many people start a business from home is because of the extremely low overheads involved in running the business. Now that you’re […]

How to Move from a Home Office to a Commercial Building



how to get website traffic
Seeing your shiny new business website for the first time, you might feel a significant burst of pride. This is your very own online space where you can show your customers exactly what you’re all about – after all, despite the rise of social media, websites are still the number one place customers visit when they want to find out more about a company. You may have got website developers in to do the work for you, or perhaps you’ve put the time into learning about website building and have produced the whole thing by yourself. Whichever it is, you […]

3 Things You Need To Do If You Want More Website Traffic


how to become a freelance writer
Becoming a successful freelance writer isn’t easy. A lot of people hope they can make a career out of doing it on a full-time basis, but a lot of people end up going back to the daily grind after a few months. This doesn’t have to happen to you. Here are some improvements you should make for your freelance writing career to get it off to a great start. Pexels Work at Making Your Proposal Perfect Proposals are just part of the biz, so you need to learn how to make glittering beacons that potential clients will respond to. A […]

Improvements You Should Make to Your Freelance Writing Career


47 comments
I was recently critiquing a person’s article, and something struck me. This article had everything going for it…in theory. It was on a great topic that would be interesting to the reader. The problem was, once you started reading, it was clear that the article was generic. It was a general dabbling into the subject and not the in-depth article the title promised. Of course, the average reader would click away from the article right away and never come back to the site. To help you avoid this mistake, I’m going to give you a sure-fire way to determine if […]

Fight Generic Content: How to Create Interesting Posts



Three Tasks To Outsource
Want your business to be more efficient? Why not consider outsourcing some of your tasks to virtual staff? Not only does it mean that you don’t have to manage a hundred and one jobs in-house, but it also ensures each area is up to date on the law and being performed to the highest standard. Chances are, you’ve already considered outsourcing jobs such as payroll, HR and fulfillment to make things easier for yourself, but there are quite a few other tasks to you could have taken care of that you might not have thought of. Here are just a […]

Simplifying Your Startup: Three Tasks To Outsource (That You Probably Hadn’t Considered!)


Social media post ideas 35 comments
At a loss for social media post ideas? Well, this infographic has you covered. All you need to do is fill in the blank with information that will make the post pertinent to your industry. Absolutely fool proof! Feel free to share this post. Embedding code is below.   Use this code to embed this infographic on your site: <iframe width=”891″ height=”2683″ frameborder=”0″ scrolling=”no” style=”overflow-y:hidden;” src=”http://www.easel.ly/index/embedFrame/easel/2225792″></iframe>

Infographic: Social Media Post Idea Templates


Multitasking at work ruins productivity. 57 comments
Multitasking fails us, big time. It decreases our productivity, lowers our IQs, and shrinks our brains, according to acclaimed researchers and neuroscientists around the world. The solution? A simple yet revolutionary concept: singletasking. Multitasking is Out We are a stressed-out culture of multitaskers. With too much to do in too little time, we fruitlessly attempt to accomplish more by doing several things at once. Here’s a good NPR story about how multitasking is doing us wrong. What would happen if we tried something different? The Alternative to Multitasking Devora Zack, CEO of Only Connect Consulting, Inc., has a book called, “Singletasking: […]

Forget Multitasking! Increase Productivity with These 5 Tips



social media accounts 7 comments
Keeping up with various social media accounts can be a pain when you have a business to run. If you’re like me, you have a Facebook, Twitter, LinkedIn and Instagram account. You know you are supposed to post regularly to get the most benefit from each site, but who has the time, am I right? Well, the best way to solve your problem is to automate your social media accounts. It’s easy to spend big bucks on social media automation, but I’ve tried and rounded up the best free options for you. Klout Cost: Free Works with: Facebook, Twitter, Instagram, Blogger, […]

How to Automate Your Social Media Accounts for Free


what is in quality content 1 comment
If you’ve read anything about content marketing lately, you’ve probably seen it: article after article proclaiming that the new SEO tactic is filling your site with content that your readers will love. They are 100% right, but what is high-quality content? You probably think you’ve been posting quality content all along. It may not be stellar, but you think that it does the job, right? The problem is you need to be more than adequate to secure a spot in search engine results. Even more important than SEO, you want people to share your articles and blog posts. You don’t […]

How Do You Create High-Quality Content?


Twitter tips 55 comments
  Can we chat? I want to talk about something that I have been seeing a lot on Twitter: Follow Baiting. (Yes, I coined that term and yes, you can use it.) It’s when: You follow someone Wait until they follow you Then unfollow that person What is the purpose of this? When nice people see that someone is following, they usually follow back. There are people out there that have learned how to exploit nice people. These people believe that if your following number is much lower than your follower number you look like an expert with, well, a […]

Follow Baiting: The Great Lie of Twitter