Social media marketing is really effective if used the right way. Considering the number of people getting information online, it is easier for you to reach out to them by using social media.
It is important to note that not everyone can be reached online. There are those who are willing to read your ads while others would simply ignore you. You should find a way to listen to them and gradually engage with them.
Make them feel like you are interested in addressing their needs. Respond to their questions. Leave comments when they say something good about your business. Share their responses or retweet them. This will definitely make them more connected to you.
Social media marketing takes time to take off. You reach a lot of people in one post, but not all of them would respond to you. Take time listening to them and find a way to improve your company based on their suggestions.
As long as they feel like you really care about them and not just in improving your sales, they will be more supportive of you. If possible, hire someone to be your IT guy. You want someone to manage your account so that you can easily respond to all inquiries or suggestions.
The infographic below shows some of the most effective tips to increase your social media presence and be appreciated by a lot of people. Hopefully, this turns into something great for your business. If social media is used wisely, it can go a long way.