Seeing your shiny new business website for the first time, you might feel a significant burst of pride. This is your very own online space where you can show your customers exactly what you’re all about – after all, despite the rise of social media, websites are still the number one place customers visit when they want to find out more about a company. You may have got website developers in to do the work for you, or perhaps you’ve put the time into learning about website building and have produced the whole thing by yourself. Whichever it is, you now just need one thing – people to come and see it!
One common mistake many business owners make is creating a stunning, functional website, and then simply expecting the online traffic to flow. The reality is, most people are not going to know whether your website was there from one day to the next. It might be a thing of beauty, but you still need to put in the ground work to persuade people to come and look at it. The website simply ‘existing’ regrettably won’t cut it. Ready to start bringing in the clients? Here are some of the top ways you can attract more traffic to your website.
Make Sure the Content is Relevant
You may think that it’s vital your potential customer is exposed to as much information as possible regarding what you can offer them. But achieving this in an online format isn’t always as easy as it sounds. Websites with too much information on them not only look messy – they can also appear spam-like, and you will struggle to get them to work well with search engines. Undertake an online mba marketing strategy so you know exactly what kind of content works in the digital age. Keeping things smart yet concise tends to be the general trick here.
You may be anxious about putting your company website ‘out there,’ but how else are people going to find it? Use your business’s social media accounts to link back to your website, and make sure it is fully optimized for mobile usage as well.
You may also want to look into linking your website on other online pages, in a process known as link-building. Or, you could attempt to do this organically, by directly interacting with influential marketers such as bloggers yourself. Occasionally, linking up with other local businesses can too pay off, but just be wary of getting too involved with any direct competition.
If you’ve been in business for a while, chances are you have a basic understanding of the ins and outs of SEO. But if these techniques are not yet getting you the results you want, it may be time to go rogue. Examples of advanced SEO techniques include using Adwords in your on-page copy and utilizing facilities such as Google Search Console (a tool that helps you identify discrepancies in your rankings). If you don’t feel confident engaging in more complicated SEO matters, or you simply don’t have the time, you could always consider outsourcing your SEO expert instead.