Daily Archives: April 5, 2017


how to write headlines
It’s difficult to write irresistible headlines. It’s a fact, even for old pros like myself. For freelance writers, crafting great headlines that capture readers’ attention¬†increases the chance of getting a click and eventual customer conversions. How can you ensure that you have the perfect headline? Here are some ideas from Dave McDonald and myself: Make your headline inviting by giving them an answer to what they are looking for. Example: “This (blank) Trick Makes Your Life Easier in Just 10 Minutes.” But don’t reveal everything. For example, “This Trick will Lower Your Electric Bill by 25%” tells the readers that […]

10 Tips for Creating Headlines and Titles that Get Clicks