Monthly Archives: April 2015


the psychology of marketing 45 comments
I’m always interested in the psychology of marketing, so I was super psyched when I recently got an email from Megan Wilson over at Ghergich & Co. Here’s what she had to say: Hello Alina,Just read your post, “How to Automate Your Social Media Accounts for Free“, and I thought that your overview of sites like Klout and Buffer were really great for people looking to get more out of their social media accounts. Our design agency recently released an infographic with Salesforce Canada. It outlines the ways emotions and cognitive biases influence purchasing decisions. More than 64% of people who […]

The Psychology of Marketing Infographic


My youngest daughter making a visit to my office. 31 comments
Instead of the usual What to Read this Week, I thought I’d go off-topic. I’m pretty sure that most of you who follow my blog have a desk and spend most of your weekdays there. Me too. Over the past couple of decades, I’ve found ways to make my desk and office a happy place to work. Here is a tour of my office to give you some inspiration. Me too. Over the past couple of decades, I’ve found ways to make my desk and office a happy place to work. Here is a tour of my office to give […]

A Tour of My Office: How to Keep Your Desk and Office a Happy Place


get your pagerank back 48 comments
Hi and welcome to this What to Read this Week. I want you to be a business superstar. You can’t be a superstar without a little help from your friends. So, here are some great reads on getting your pagerank back, scoring a rocking landing page, writing headlines that melt people’s faces and more. Make Your Landing Pages Rock The best way to sell your product is to make your landing page rock. One guide on landing pages that I think you’ll find interesting is Hacker’s Guide to Awesome Landing Page with Singup Form. Here is a quote from the guide […]

Get Your Pagerank Back, Score a Rocking Landing Page and more this Week: What to Read this Week, April 20-26



small business tips 43 comments
Hey, happy Monday! Welcome to another installment of What to Read this Week. This week, I’m going to focus on articles that will help small businesses. Free List Building Mega Book Last week I told you about a massive article that linked to over 100 articles on list building. Well, this week, I’ve found you a massive guide on the subject. The Definitive Guide to List Building is incredible and covers just about everything you can think of on the subject. The best part is you can download it for free to read on your Kindle or tablet. That’s what I […]

Small Business Tips: What to Read this Week, April 13-19


Business tip articles 158 comments
Welcome to this installment of What to Read this Week! I hope you had a great Easter weekend. My kids are too old for egg hunting this year (*sad mama*) so we just stuffed ourselves with candy, ham, rolls, mashed potatoes and Netflix. Let’s jump into these great reads! List Building Supreme I probably don’t need to tell you how important list building is, but to get a great email list you need a good strategy. There’s no lack of strategies out there. Jenna Dalton rounded them all up into a super post: The Ultimate List-Builder’s Resource Guide: 111 Links to […]

Build Your Email List and Please Your Customers: What to Read this Week, April 6-12


Twitter tips for better engagement. 1 comment
Want some great Twitter tips? Here’s my latest infographic! Enjoy and feel free to share! Use this code to embed the infographic on your site: <a href=”https://s3.amazonaws.com/easel.ly/all_easels/690111/BrokenTweets/thumb.jpg”></a><img src=”https://s3.amazonaws.com/easel.ly/all_easels/690111/BrokenTweets/image.jpg” alt=”websitewer” title=”easel.ly” /></a><br /><a href=”http://easel.ly” style=”text-align:left;” align=”left”>easel.ly</a>

How to Fix Your Tweets Infographic