Monthly Archives: April 2015


the psychology of marketing 45 comments
I’m always interested in the psychology of marketing, so I was super psyched when I recently got an email from Megan Wilson over at Ghergich & Co. Here’s what she had to say: Hello Alina,Just read your post, “How to Automate Your Social Media Accounts for Free“, and I thought that your overview of sites like Klout and Buffer were really great for people looking to get more out of their social media accounts. Our design agency recently released an infographic with Salesforce Canada. It outlines the ways emotions and cognitive biases influence purchasing decisions. More than 64% of people who […]

The Psychology of Marketing Infographic


My youngest daughter making a visit to my office. 31 comments
Instead of the usual What to Read this Week, I thought I’d go off-topic. I’m pretty sure that most of you who follow my blog have a desk and spend most of your weekdays there. Me too. Over the past couple of decades, I’ve found ways to make my desk and office a happy place to work. Here is a tour of my office to give you some inspiration. Me too. Over the past couple of decades, I’ve found ways to make my desk and office a happy place to work. Here is a tour of my office to give […]

A Tour of My Office: How to Keep Your Desk and Office a Happy Place


social media accounts 7 comments
Keeping up with various social media accounts can be a pain when you have a business to run. If you’re like me, you have a Facebook, Twitter, LinkedIn and Instagram account. You know you are supposed to post regularly to get the most benefit from each site, but who has the time, am I right? Well, the best way to solve your problem is to automate your social media accounts. It’s easy to spend big bucks on social media automation, but I’ve tried and rounded up the best free options for you. Klout Cost: Free Works with: Facebook, Twitter, Instagram, Blogger, […]

How to Automate Your Social Media Accounts for Free



get your pagerank back 47 comments
Hi and welcome to this What to Read this Week. I want you to be a business superstar. You can’t be a superstar without a little help from your friends. So, here are some great reads on getting your pagerank back, scoring a rocking landing page, writing headlines that melt people’s faces and more. Make Your Landing Pages Rock The best way to sell your product is to make your landing page rock. One guide on landing pages that I think you’ll find interesting is Hacker’s Guide to Awesome Landing Page with Singup Form. Here is a quote from the guide […]

Get Your Pagerank Back, Score a Rocking Landing Page and more this Week: What to Read this Week, April 20-26


small business tips 43 comments
Hey, happy Monday! Welcome to another installment of What to Read this Week. This week, I’m going to focus on articles that will help small businesses. Free List Building Mega Book Last week I told you about a massive article that linked to over 100 articles on list building. Well, this week, I’ve found you a massive guide on the subject. The Definitive Guide to List Building is incredible and covers just about everything you can think of on the subject. The best part is you can download it for free to read on your Kindle or tablet. That’s what I […]

Small Business Tips: What to Read this Week, April 13-19


Neutrogena Naturals makeup wipes 31 comments
This Earth Month, Neutrogena® Naturals is partnering with The Nature Conservancy to save water. Take the #WipeforWater challenge and pledge to clean your face without using water — and only using Neutrogena® Naturals Purifying Makeup Remover Cleansing Wipes — for 3 days! Then, get sharing about your Neutrogena® wipes with your social networks! For each pledge, Neutrogena® Naturals will contribute $1 to The Nature Conservancy to support water conservation, up to $50,000. I took the challenge with the free wipes sent to me by Influenster. I must admit, I was very sceptical about this challenge. The first day, I missed […]

Wipes for Water Challenge!



Business tip articles 157 comments
Welcome to this installment of What to Read this Week! I hope you had a great Easter weekend. My kids are too old for egg hunting this year (*sad mama*) so we just stuffed ourselves with candy, ham, rolls, mashed potatoes and Netflix. Let’s jump into these great reads! List Building Supreme I probably don’t need to tell you how important list building is, but to get a great email list you need a good strategy. There’s no lack of strategies out there. Jenna Dalton rounded them all up into a super post: The Ultimate List-Builder’s Resource Guide: 111 Links to […]

Build Your Email List and Please Your Customers: What to Read this Week, April 6-12


hard candy concealer tips
I posted a few days ago about the Hard Candy goodie bag the company sent me. I got some hives on my skin and decided to try out the Glamoflauge Heavy Duty Concealer. Here’s my hand before. First, I outlined the red marks with the concealer pencil: Then I dabbed on the cream: Blend, blend, blend! Perfecto! I the red marks are gone. Can’t wait to try this on pimples!

Hard Candy Concealer Tips


Hard Candy makeup 40 comments
Recently, Hard Candy send me a bag full of goodies to try. Feast your eyes! I’ve posted some reviews to my social media pages (I have a lot more followers on social media than this blog, lol), but if you haven’t seen them, I’ll go over a few faves here. My favorite was the Hard Candy Sheer Envy primer. It’s new to the Hard Candy line and I love it. I look airbrushed. Freckles gone! My foundation went on so smooth and it smells so good. Part of my routine now! Another product that I loved was the Hard Candy […]

Hard Candy’s New Line Is Hard Not to Love



Twitter tips for better engagement. 1 comment
Want some great Twitter tips? Here’s my latest infographic! Enjoy and feel free to share! Use this code to embed the infographic on your site: <a href=”https://s3.amazonaws.com/easel.ly/all_easels/690111/BrokenTweets/thumb.jpg”></a><img src=”https://s3.amazonaws.com/easel.ly/all_easels/690111/BrokenTweets/image.jpg” alt=”websitewer” title=”easel.ly” /></a><br /><a href=”http://easel.ly” style=”text-align:left;” align=”left”>easel.ly</a>

How to Fix Your Tweets Infographic