Monthly Archives: March 2015


google and twitter are teaming up 26 comments
Welcome to this week’s instalment of What to Read. This week there are some great reads to make your brand the best it can be. Get Your Online Brand Rocking Want to rock your online presence, but don’t want to read a long article about it? This infographic by FabulousBlogging.com is perfect. It breaks down everything you need to do to get your online image popping into daily, weekly and monthly tasks so you don’t get overwhelmed. It’s best tip is: Getting Attention for Your Brand Attention isn’t easy to come by in the jam-packed internet marketplace. Luckily though, there […]

Brand Management Extravaganza, What to Read this Week: March 30- April 5


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Hey, welcome to this week’s installment of What to Read. Spring has sprung and there is no better time to refresh your website or blog with new content. (You really should be refreshing your content regularly, by the way.) If you haven’t posted in a while, or you just need some great ideas, check out these articles. Blooming Blast of Blog Post Ideas Need a great idea for a blog post? Russ Henneberry has 212 content ideas for you! Check out this post The Ultimate List of Blog Post Ideas. The best part is the infographic, which I have printed out and […]

What to Read this Week: March 23-29 Fresh Content Ideas for Spring


Do I need a copywriter or a content writer? Is there a difference? I’ve been asked this so many times. In fact, I just saw someone ask this question in a copywriting forum on Facebook. Some writers don’t even know the difference! I’ve written articles about it for other websites, but I thought I should probably lay down the knowledge here, too. Let’s get started. The Difference Between Copywriting and Content Writing…In a Nutshell There’s probably going to be arguments about this. Some people feel that content and copywriting are the same thing, but it really isn’t in my opinion. […]

What’s the Difference Between Copy and Content?



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Every Monday I let you take a peek at what I’m reading. Here’s another installment of What to Read this Week. This week I’m loving me some free stuff and I’m sharing some great articles on increasing your site traffic, using video and some reasons to rethink ads. Free Stock Photos Okay, so you really don’t read stock photos, but I thought I would share with you some freebies that were offered this past week. Hubspot is giving away 750 free stock photos that are perfect for blog posts and websites. All you need to do is fill out their form. Why […]

What to Read this Week: March 16-22, Free Stuff, Increasing your Site Traffic and More


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I get a lot of email newsletters, PR emails, special offers, blog alerts…you name it, my email is full of it. I like to keep up-to-date on what others are doing in my industry. To be able write for my clients, I need to stay in-the-know about what’s happening in other industries, too. So, when it comes to email subject lines I’ve seen them all. (Plus, in my almost two decades of copywriting, I’ve written my fair share.) Let me tell you something: a bunch of you guys are doing it all wrong. Let’s look at some examples and I’ll […]

5 Examples of Awful and Awesome Email Subject Lines…and Maybe a Few Shades of Grey


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  Here’s another installment of What to Read this Week. Every Monday I let you take a peek at what I’m reading. This week there is some really great stuff for you guys looking to brush up on marketing. Pinterest Marketing Tips First up, Danny over at Firepole wants to know: Does Your Pinterest Marketing Need a More Personal Touch? The article centers around Pinterest’s new feature called Pinterest messaging and how using it can give your Pinterest account a much more personalized feel. Here is my favorite quote from the article: Your end sales goal is to expose your expertise to new […]

What to Read this Week: March 9-15 Marketing Tips from the Pros



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I hate wearing constricting clothing. I hate it so much that when I’m wearing a tight pair of slacks or a jacket that restricts my arm movements it’s all I think about. I can’t get any work done because so much of my mental energy is going towards my angst. I’m not crazy. Studies have shown that multitasking limits productivity. Douglas Merrill over at Forbes wrote a great blog about multitasking and productivity, if you haven’t already read about it. Isn’t fussing mentally about something while you’re trying to work multitasking? I’m going somewhere with this, I promise. I’d like […]

Why Hiring Professionals Prevents Distractions


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Ever wonder how to hang a wrapped canvas that isn’t framed? Let me introduce you to the soda tab method!All you need is a soda can tab, a staple gun, scissors and a length of cord or wire. First, lay your tabs 3/4 of the up the frame of your canvas. Staple them three times with your staple gun. Thread your string or wire through the top loop of both tabs. Tie the string to one of the tabs and pull the center of the string until it reaches the center of the top of the frame. Tie off the […]

How to Hang a Wrapped Canvas with Soda Tabs


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Every Monday, I will share with you some of the best marketing, content and business articles on the web. Here’s what I’m loving this week: 5 Pointless Marketing Metrics You Can Stop Tracking Today I think a lot of people have gone overboard with tracking, so I love seeing articles like this one by Rachel Sprung. Email opens, Facebook likes, ad impressions, blog comments and the like don’t really tell you if you are succeeding at your marketing goals. Top 15 FREE Internet Marketing Tools To Boost Your Online Business Nothing is better than free, especially when you are trying […]

What to Read this Week: March 2-8, 2015