Okay, this may come off as HUGELY cheap, but I re-fluff pillows instead of buying new ones. I just hate how, after just a few months, a pillow goes limp and flat, but I refuse to go get a new pillow. To get that brand-new feeling, I wash the pillow in my washing machine with hot water and lots of laundry detergent (I find that they need extra because oils from your head are extra difficult to remove.) Then, I throw it in the dryer on medium heat until it’s dry. Poof! The pillow is soft and fluffy once more!